Ecommerce, or electronic commerce, refers to transactions conducted via the internet. Every time individuals and companies are buying or selling products and services online they’re engaging in ecommerce.
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
LinkedIn offers a lot of opportunities and is the ideal resource for B2B marketing. But without the right knowledge, it becomes just another time-sucking social network. Next time you're on LinkedIn, spend at least thirty minutes doing some advanced searches or group searches, and see if you don't come up with at least five prospects.
Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows.
Nonprofit marketing is the use of marketing tactics by a nonprofit organization. Marketing goals may include promoting the organization and its message, raising funds, encouraging membership, engaging volunteers, and driving political or social change
A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market.
With more than 145 million active daily users, Twitter should be a part of your marketing strategy. It's the fifth most popular social media network, and it'sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.
With an advertising audience of more than 1.16 billion people, Instagram offers dramatic reach for brands. And the potential reach of Instagram marketing has grown substantially this year—increasing by 76 million people in just the last quarter.
Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Neuromarketing Meaning: Essentially, neuromarketing is designing your content, website, etc. to ellicit particular neurological reactions that are associated with buying or emotions linked to buying. Using neuromarketing, you can rethink your strategies and create smarter marketing that will boost the effectiveness of your efforts.
Pinterest is a goldmine when it comes to marketing. But finding success with your Pinterest marketing strategy goes beyond just having a great profile image and company description for your Pinterest business account. Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals.
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale
YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren't.
Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.
Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. In 2017, The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets".
Multi-level marketing, also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.
Small Business Marketing Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and lack of resources (like budget or time).
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
- 6 Winning Sales Steps
I‘m a planner. Whether it’s a project, a vacation, or my daily routine, I LOVE putting together plans that will help me execute the operation perfectly. As a family, we love going to Disney World. We visit the most magical place on Earth about once a year, and every time, I spend hours researching where […]Read More »
- Inbound Sales: How to Sell the Way Prospects Buy
In today’s digital world, the traditional methods of outbound sales are no longer as effective as they once were. Inbound sales offers a solution. So what is inbound sales? Inbound sales is a customer-centric approach that focuses on providing value and building trust with potential customers. Instead of pushing sales onto consumers, inbound sales allows […]Read More »
- Active Listening in Sales: The Ultimate Guide
Listening: it sounds simple—we do it without even trying. But that’s also what makes us take it for granted. Too often, we are waiting for our turn to talk or thinking about what to say next, instead of truly listening to the other side. To eliminate this habit, I’ve taught the sales reps who have […]Read More »
- Direct Mail Marketing: Advantages and How to Use It for Your Business
Cutting through the marketing noise can seem impossible sometimes. But businesses are rediscovering a fun way to connect with customers. It’s direct mail marketing. Direct mail can create engaging experiences that build trust and grab attention. It can make it easier to connect with elusive decision-makers and busy c-suite executives. But is direct mail cost-effective? […]Read More »
- Are Sales Reps Rushing Back to the Office? [New Data]
Over the past three years, the workforce has seen a massive shift towards remote work — and the sales industry was no exception. Fast forward to today, and many sales professionals are wondering if the workforce is prime for another shift — but this time, back to the office. To find some answers, we surveyed […]Read More »
- 27 Exceptional Real Estate Logos to Help Inspire Yours
With the housing market heating up across the country, it’s an amazing time to be a real estate agent. But plenty of people get into the field only to struggle and discover that it’s not for them — to the point that several aspiring real estate professionals back out within the first few years. That […]Read More »
- Rapid Response: Best Practices for Managing Timely Media Requests
In PR, rapid response situations often arise. For example, inbound media inquiries often need a quick turnaround because of journalists’ deadlines. In addition, journalists posting queries on websites such as HARO and Qwoted often require responses within short timeframes. These types of requests are common, so it’s a good idea have processes in place to […]Read More »
- 7 cybersecurity best practices to protect your company’s information
A PR professional’s guide to cybersecurity In this day and age, almost everything is online or completed on an electronic device. More workers are working remote or hybrid jobs, which makes online safety important as ever. Yet, many are unaware of cybersecurity safety practices. These practices will help prevent your company’s information from getting […]Read More »
- Finn, OffScrip Health to Promote ‘Cancer Moonshot’ Coalition
Finn Partners and OffScrip Health will handle a storytelling campaign for a new coalition to address the obstacles that rural patient communities face accessing healthcare, the White House announced Feb. 2.Read More »