Looking for the best Hubspot alternatives? You’ve come to the right place. 

Hubspot is a giant in the world of sales and marketing software. It’s trusted by thousands of businesses, and it offers a wide range of tools to attract and engage customers. However, Hubspot isn’t always the best solution for your business. 

Besides the fact that Hubspot can get expensive and confusing, it also doesn’t always offer the right set of tools for specific business needs. This is why it’s important to understand what Hubspot alternatives are available to you. The right option could offer better value and functionality. 

Before you choose your marketing and sales tools, be sure to check out this list of the best Hubspot alternatives. Choosing the right software for your business will make a huge difference to your success. 


Our top ten Hubspot alternatives are:

  1. Wishpond
  2. ActiveCampaign
  3. Zoho CRM
  4. Pipedrive
  5. GetResponse
  6. Keap
  7. Drip
  8. Nutshell
  9. EngageBay
  10. Aritic

Pros and Cons of Hubspot

If you’re looking for a customer relationship management (CRM) tool, an all-in-one marketing platform, or customer service tools, then Hubspot is undoubtedly a great choice. That’s not to say it’s the best choice though. 

Let’s first cover what Hubspot does well. It’s a world-class tool with loads of features. You can use Hubspot to power pretty much every element of your inbound marketing strategy

However, this is also Hubspot’s downfall. 

The platform has an overwhelming array of features. And, quite frankly, most small businesses won’t need to make use of everything that Hubspot offers. This means getting to grips with the software and finding the exact tools your business needs can be tricky. 

The other major downside to using Hubspot is the price. While you can pick and choose through bundling multiple subscriptions, Hubspot prices can add up very quickly. A Starter bundle plan starts at $45/month for two users, while a Professional plan (the next step up), starts at $1600/month. This is a major expense for a small business – and we’re not even mentioning the onboarding costs. 

Setting up Hubspot can be a complicated task, and many businesses require a Hubspot professional to sort this all out. 

So if you’re a large enterprise with plenty of expertise on your team, Hubspot can be an awesome solution. If you’re a smaller business looking for a more affordable and straightforward software platform, then Hubspot isn’t necessarily your best bet. 

10 Best Hubspot Alternatives

Whether you’re looking for an all-in-one marketing solution, marketing automation software, CRM, or support tools, it’s essential that you choose a solution that matches the unique requirements of your business. 

With this in mind, here are the 10 best Hubspot alternatives to consider.

  1. Wishpond
  2. ActiveCampaign
  3. Zoho CRM
  4. Pipedrive
  5. GetResponse
  6. Keap
  7. Drip
  8. Nutshell
  9. EngageBay
  10. Aritic

1. Wishpond

wishpond

Wishpond is an all-in-one marketing platform that offers every tool a business needs to create a strong online presence. The platform is an excellent Hubspot alternative, as you get an entire arsenal of integrated marketing tools wrapped up in one easy software solution. 

Wishpond starts with a drag-and-drop website builder which makes it easy to set up marketing-optimized websites. Simply choose a template and customize it with your brand. The website builder comes equipped with marketing tools like a popups builder, a forms builder, an appointment scheduling calendar, a payments tool, and more. This gives you a lot of lead generation power straight out of the box.

Captured leads are stored in the platform’s leads database, where you can reach out to them with email marketing. This is a great alternative to a Hubspot CRM. Wishpond’s email marketing platform offers excellent marketing automation possibilities too.

Then there are the social promotions and giveaways you can use, the landing page builder, sales automation tools, the dedicated Shopify marketing platform, and so much more. Basically, Wishpond offers everything a small business needs to attract, engage, and convert customers. If you’re looking for the best Hubspot alternative based on features and affordability, be sure to consider Wishpond. 

On top of this, Wishpond users can access expert marketing services to help create and manage campaigns. This includes SEO services, an unlimited graphic design subscription, Ads management services, and a complete marketing team to help you create and execute custom marketing strategies for your business. 

As a Hubspot alternative, Wishpond offers the most convenient solution to grow your business. Not to mention the all-in-one platform is a lot more affordable.

Main Features

  • Website builder
  • Email marketing
  • Marketing automation
  • Leads database
  • Lead generation tools
  • Marketing funnels
  • Sales automation
  • Landing pages
  • Online payments
  • Expert marketing services

Price

Wishpond offers flexible solutions to meet the specific needs of your business. Book a demo to see how the platform works and how your business can use the different features. 

2. ActiveCampaign

ActiveCampaign

ActiveCampaign is one of the most popular Hubspot alternatives for customer experience automation. The platform offers a fairly extensive range of solutions that businesses can use to attract and engage prospects and customers. 

This includes an email marketing platform, a tool for sending transactional emails, a sales engagement feature, a CRM and sales automation platform, marketing automation, and even service and support tools. 

ActiveCampaign’s cloud-based solution may not be as extensive as Hubspot’s, but it does offer a solid selection of tools for any business wanting to automate and enhance its customer experience – with a particular focus on email marketing. It’s also a very user-friendly platform, which is why many small businesses choose to use it. 

Main Features

  • Email marketing
  • Marketing automation
  • CRM
  • Sales automation
  • Sales engagement
  • Service and support

Price

ActiveCampaign offers four different pricing plans:

  • Lite: $29/month
  • Plus: $49/month
  • Professional: $149/month
  • Enterprise: Custom pricing

Most businesses opt for the Professional plan as the features in the cheaper plans can be quite limiting.

3. Zoho CRM

Zoho CRM

If you’re looking for a platform to organize and manage leads, then Zoho CRM is a good choice. It’s a more affordable Hubspot alternative that lets you store up to 100,000 contact records using the platform’s contact management feature. 

The best part of Zoho CRM is its lead management features. These let you create custom lead-scoring guidelines and assign leads to sales reps based on certain criteria. The platform will also automatically reply to leads that match certain criteria. 

Also worth mentioning is the social listening tool that lets you see when one of your contacts mentions your business on social media or reaches out on a social platform. 

If you are looking for more functionality than just CRM, you can explore some of the other solutions that Zoho offers. 

Main Features

  • Workflow management
  • Lead management
  • Deal management
  • Contact management

Price

Zoho CRM offers four different pricing plans:

  • Standard: $12/user/month
  • Professional: $20/user/month
  • Enterprise: $30/user/month
  • Ultimate: $45/user/month

4. Pipedrive

Pipedrive

Pipedrive is a cloud-based sales customer relationship management tool. It’s a good choice for any business looking for a straightforward Hubspot alternative to fuel their sales process.

As an alternative to Hubspot, Pipedrive really does offer one of the best sales pipeline CRM systems. However, this is where Pipeline’s functionality stops. If you’re looking for a more diverse sales and marketing tool, you’ll have to look further.

That being said, Pipedrive is great at what it does. You set up your pipeline by establishing the different stages of your sales funnel and tracking your sales progress (automatic alerts are available).

One of the great things about Pipedrive is the AI technology that reviews analytics and lets you identify opportunities to close more sales. You can also automate plenty of routine tasks to save time and effort. As a sales pipeline CRM, Pipedrive is one of the most useful platforms available. 

Main Features

  • Customizable sales pipeline
  • Lead segmentation
  • Team collaboration tools
  • Revenue forecasting
  • Activity reminders
  • Contact history
  • Reporting and dashboards

Price

Pipedrive offers four different pricing plans:

  • Essential: $12.50/user/month
  • Advanced: $24.90/user/month
  • Professional: $49.90/user/month
  • Enterprise: $74.90/user/month

5. GetResponse

GetResponse

GetResponse offers a fairly extensive range of inbound marketing solutions, making it a good alternative to Hubspot marketing. If you want a full suite of marketing tools to generate leads and get your business online, then GetResponse offers a solid solution. 

The platform includes email marketing, a website builder, marketing automation, SMS marketing, popups and forms, live chats, webinars, and more. It’s a fairly extensive solution that covers a lot of different inbound marketing bases. 

The other good thing about GetResponse is that the platform is very simple to use. You can access templates for everything, which makes using the platform easy for everyone. However, this could also be a limitation for GetResponse users that want more advanced functionality and customization. 

Main Features

  • Email marketing
  • Autoresponders
  • Website builder
  • Marketing automation
  • SMS marketing
  • Push notifications
  • Ecommerce integrations

Price

GetResponse offers a variety of different pricing plans:

  • Free plan (Limited to 500 contacts)
  • Email marketing: $15.58/month (for 1000 contacts)
  • Marketing automation: $48.38/month (for 1000 contacts)
  • Ecommerce marketing: $97.58/month (for 1000 contacts)

The platform also offers different plans for larger companies, as well as additional pricing for extra features. 

6. Keap

Keap

Keap offers a CRM and sales marketing automation solution for small businesses. The platform is designed to help businesses attract leads, convert them into customers, and enhance customer loyalty. The sales and marketing automation platform offers a range of features to achieve this goal. 

Keap includes a sales pipeline tool, email and text marketing, appointment scheduling, lead management, as well as eCommerce and payment solutions. This gives you quite a lot of room to expand on simple email marketing automation. 

These different features are spread out across three different product options (Pro, Max, and Max Classic). This does mean that Keap doesn’t offer the most flexible plans, so you might subscribe to features your business doesn’t use.

If you’re interested in a versatile CRM and sales automation platform, then Keap is a good choice. Although, just be aware that the platform’s lead generation tools are limited.  

Main Features

  • Sales and marketing automation
  • CRM
  • Sales pipeline
  • Reporting and analytics
  • Email marketing
  • Lead management

Price

Keap has three different pricing plans available:

  • Pro: $129/month (1500 contacts)
  • Max: $199/month (2500 contacts)
  • Max Classic (formerly Infusionsoft): A sales call is required

7. Drip

hubspot alternative

While Hubspot appeals to all kinds of large, small, and medium-sized businesses, Drip is specifically designed for the eCommerce market. The platform includes automated marketing tools, email marketing, eCommerce analytics, and a forms and popups builder. 

Any eCommerce business looking for a few core marketing solutions will enjoy using Drip. As the platform’s name suggests, you can use it to set up drip campaigns and transactional emails, build your email list, personalize your messages, and access important insights into your customer behavior.

As a Hubspot alternative, Drip offers a much more simplified platform that is more suitable for most eCommerce businesses. However, the downside of this is that Drip is also fairly limited in its functionality. If you want to run more advanced marketing campaigns, you’ll need to use additional tools.

Drip is one of the best Hubspot alternatives if you’re looking to save money, as the simple platform is far more affordable. This is why Drip is a popular choice for small businesses. 

Main Features

  • Forms and popups
  • Segmentation and personalization
  • Email marketing
  • Automation
  • Insights and guidance

Price

Drip offers pricing plans based on the number of people in your email list. This starts at $39/month (2500 contacts) and can go up to thousands of dollars depending on the scale of your business operates at.

8. Nutshell

Nutshell CRM

Nutshell is a simple pipeline and contact management CRM designed for B2Bs. This alternative to Hubspot CRM gets its power from its simplicity. Although Nutshell does offer a solid range of functionality, it’s a very user-friendly sales and marketing tool. Businesses can use it to access essential functions, instead of having to sift through the wide range of solutions available through Hubspot.

Nutshell offers tools for sales automation, email, team collaboration, reporting, contact management, pipeline management, and marketing. 

Sure, it’s not the most robust solution and you will still need to use additional marketing tools. However, Nutshell offers powerful and straightforward growth software at a competitive price.

Main Features

  • Sales automation
  • Reporting
  • Email
  • Forms
  • Team collaboration
  • Contact management
  • Pipeline management
  • Marketing

Price

Nutshell offers two different pricing plans:

  • Nutshell: $16/user/month
  • Nutshell Pro: $42/user/month

9. EngageBay

EngageBay

When it comes to Hubspot alternatives, EngageBay offers one of the most comprehensive all-in-one solutions. So if you’re still looking for the functionality and versatility that Hubspot offers, EngageBay might be a good option to consider.

EngageBay’s all-in-one platform is designed for marketing, sales, and customer support teams. This is made available in three different product offerings:

  • The “all-in-one suite”
  • Marketing Bay
  • CRM and Sales bay
  • Service Bay

Within these different product segments, many different tools are available. This includes everything from email marketing and a CRM database to lead management, a drag-and-drop landing page builder, and live chat software. 

The good thing about EngageBay is its extensive range of solutions available. However, this is only really a benefit if your business requires all of these tools. Remember, one of the main reasons people look for Hubspot alternatives is to dial down on all of the tools and functions that aren’t needed. 

Main Features

  • Email marketing
  • Marketing automation
  • CRM
  • Contact management
  • Customer service tools
  • Landing page drag-and-drop editor

Price

EngageBay offers three different pricing plans, as well as a useful free option:

  • Free: Allows for 250 contacts and basic features
  • Basic: $12.74/user/month
  • Growth: $42.49/user/month
  • Pro: $82.99/user/month

10. Aritic

Aritic

Aritic is a unified platform with marketing, sales, service, and productivity tools to help businesses improve their operations. The automation platform is designed to build an enhanced and cohesive customer experience, something that is possible through Aritic’s range of product offerings. 

The software includes a smart CRM system for sales teams, an all-in-one ticketing system, a transactional email delivery API, and more. It’s important to understand that the platform is focused on automation tools. While this can make your life a lot easier, the platform does lack things like lead generation tools.

Within Aritic’s product offering, you can find solutions for landing pages, social media marketing, lead scoring, email campaigns, SMS marketing, and more. It’s an extensive solution, although as a Hubspot alternative the software can feel slightly dated at times. 

Main Features

  • Marketing automation
  • Sales automation
  • Email marketing
  • Support tools

Price

Aritic offers quite an extensive range of different solutions, each one with its own different pricing plans:

  • Arctic PinPoint: $59 – $249+/month
  • Aritic Sales: Free – $49/user/month
  • Aritic Desk: Free – $29/agent/month
  • Aritic Mail: $9 – custom pricing

Summary

Before signing up for Hubspot, be sure to consider the available alternatives. When choosing between Hubspot alternatives, you’ll need to make sure you pick a platform that offers the right tools and functions for your specific business needs. Of course, you’ll also need to use a platform that can easily incorporate into your business workflow and one that matches your budget.

If you want to see how Wishpond can grow your business, then you can see the platform in action on a personalized product demo. Schedule a time and you’ll see just how powerful Wishpond’s all-in-one marketing and sales solution can be.

Want to learn more about how you can use the different tools that these Hubspot marketing alternatives offer? Check out our guides below.

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