All authors of all genres must look at 11 areas to help them make a powerful sales presentation for their book. Does your book check all of the boxes below?
1. The WOW Factor!
Is your book great, explosive, stunning, or gorgeous? Are you a supermodel, all-star athlete, Fortune 500 CEO of books? Can you conjure up a powerful image of your book that makes it very desirable?
2. Your Book Must Be A Differentiator
Is your book a one-of-a-kind or merely better than your competition? Identify what is so special about your book that people should look no further. What exactly does it offer that other books lack?
3. Your Uniqueness
Professional credentials and personal experience matter. Express what makes you – and by extension, your book – unique.
4. Content/Style/Format Matters
Your book must have good content (words/images/resources), be written in an appealing style or voice, and presented in an appealing format (use of fonts, color, glossy papers, unique layout, etc.).
5. Offer Something That’s Needed Or Wanted
People must want or need your book. They don’t buy on indifference. Create a want or need for your book by learning what others want or need.
6. Timing Your Ask
Timing is everything. The time of year, week, day, or month of when you solicit another can influence whether you get a positive response. Be aware of your timing.
7. Giving Something Away
Free always is a good introductory means to paying clients. Let people sample your writings at no charge, and give away content that will lead-generate book sales.
8. Be A Personality/Good Looking/Likeable
You don’t have to be famous, but you need to be likeable, or good looking, or funny, or smart, or expressive of a persona that draws attention.
9. Validation From Reviewers/Testimonials
Professional book reviews, customer reviews, and news media reviews – as well as testimonials from experts and colleagues – help influence the view people have of your book.
10. Good Website
A solid website is important to authors. A good one helps to make a book sale; a lousy one risks leaving a bad taste in a consumer’s mouth.
11. Price Sensitivity
Often, price is a factor in the selling of most things. Books are usually not big-ticket items, but it gets harder to sell your book for $25 when someone else has a similar book at half the price. Be aware of price. Cut a deal.
Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!
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Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a “best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.
