16 Essential HVAC Marketing Strategies to Get You More Customers

Running an HVAC business involves a lot more than just offering quality services and installations – you also need to find ways to attract new customers. HVAC marketing is important for standing out from the competition and making sure that customers in your area choose you.

There are loads of different marketing guides available, but these don’t always apply to HVAC companies. Your business needs to use specific HVAC marketing ideas and tactics to attract the right customers in your area.

We’ve put together all of the most effective HVAC marketing ideas, strategies, and tips that you can use to grow your business. Follow these best practices, and you will start to see a difference in your revenue.

1. Create Landing Pages for Your Different Services and Locations
2. Build Trust With Customer Reviews
3. Optimize Your Google My Business Listing
4. Build Stronger Relationships With Email Marketing
5. Focus On Local SEO and Localized Social Media
6. Build Your Brand With Video Marketing
7. Publish Great HVAC Blog Content
8. Attract More Customers With Paid Ads
9. Make use of the Right Social Media Channels
10. Accept Easy Appointments From Your Website
11. Add Your Business to Local Directories
12. Partner Up With Local Contractors
13. Run a Giveaway
14. Offer Referral Discounts
15. Provide Easy Quotes With Online Forms
16. Focus On Strong Customer Service

16 Essential HVAC Marketing Strategies to Get You More Customers

1. Create Landing Pages for Your Different Services and Locations

Getting local SEO right is one of the most important aspects of your HVAC marketing strategy. You need to make sure that customers in your area can easily find your services when they head to Google. Having separate landing pages for each of your different services and locations will help your HVAC company to attract a lot more free traffic from these searches.

For example, you should have a landing page for heating services, a landing page for ventilation, and a landing page for air conditioning. You also need to set up these landing pages for the different areas that you service.

This way, when someone searches for “ventilation Chicago” or “ventilation near me” your relevant business page will show up. The more landing pages you have targeted at specific search terms and locations, the better.

16 Essential HVAC Marketing Strategies to Get You More Customers

With a tool like Wishpond, you can build easy drag-and-drop landing pages for your business. These can be optimized for mobile in one click, making it way easier to improve search engine optimization and grow your HVAC company.

2. Build Trust With Customer Reviews

Any business that sells a service needs to have reviews available. Reviews help to build trust for your HVAC company. The more positive reviews you have, the more likely you are to attract customers. Reviews and testimonials should form a major part of your HVAC marketing strategy.

Reviews alone won’t get you customers and leads though. Once you’ve gathered positive reviews and testimonials, you can include them on your HVAC website, use them in ads, and make them visible on your booking pages. This will go a long way in helping customers to make the decision to book your HVAC company.

So, how do you get lots of reviews?

The first step would be to just reach out to happy customers once you’ve finished a job with them. You can do this in person, or send out an automated email message. Just direct them to where they can submit a review, and ask them nicely to share their experience. You could also incentivize reviews, by offering discount codes (or something similar) with each review.

16 Essential HVAC Marketing Strategies to Get You More Customers

3. Optimize Your Google My Business Listing

Google My Business is Google’s business directory, and it forms an essential part of local SEO for your HVAC business. When potential customers look for an HVAC business, the first they do is Google businesses and look at the top listings. You want your HVAC business to be at the top, clearly displaying all of the information that customers need.

Having a good GMB listing will help potential customers to find your business, get in touch with you, and find the information they need. Ideally, you want your GMB listing to show up on the map under the Google search bar, like this:

16 Essential HVAC Marketing Strategies to Get You More Customers

To ensure your GMB listing is up to date, your HVAC company needs to include your:

  • Business address
  • Service areas
  • Business website
  • Phone number
  • Email address
  • Up-to-date photos
  • Operating hours
  • A short description of your HVAC business

These points are essential. You can still optimize your GMB listing further, to ensure your business ranks for the relevant search terms. Basically, the more relevant and up-to-date information you have on your listing, the better.

First, select all of the right categories for your business. You can choose up to 10 categories, and they all need to be relevant to your HVAC company. Once your categories have been chosen, you can add extra attributes to your Google My Business profile. To do this, go to Info and then Add Attributes. Now you can choose various attributes that match your HVAC business, such as “online estimates” or “onsite services”.

16 Essential HVAC Marketing Strategies to Get You More Customers

4. Build Stronger Relationships With Email Marketing

A major part of HVAC marketing is maintaining relationships with existing customers, not just attracting new ones. By using email marketing, you’re able to do both. Email marketing is also one of the most cost-efficient HVAC marketing strategies that will help you achieve a great ROI.

To do email marketing for your HVAC company, you will need to have a mailing list. The best way to start building this is to add your existing clients to your mailing list. Make sure that you are able to segment your list so that you can target specific customers with relevant email content and offers. For example, if you installed a new A.C unit for a customer, you can follow up with them by marketing your A.C maintenance services.

Having an HVAC leads database filled with different leads based on their past experiences and needs will help you to offer relevant HVAC marketing content to the right people.

You can also send out a regular newsletter to all of your leads, or to specific leads based on their interests. Your newsletter can include things like helpful HVAC guides and tips, links to blog content or videos that you’ve published, discount codes, competitions, and more. This will help you to build an engaged audience, and keep hold of existing customers.

16 Essential HVAC Marketing Strategies to Get You More Customers

Building Your Email Marketing List

We mentioned adding existing customers to your email marketing list. This is easy to do because you will already have their contact information. The best way to do this is to offer online booking or request forms on your website. Visitors will fill these forms in with their contact details, and they will be automatically added to your mailing list. With a tool like Wishpond, growing your mailing list like this is easy.

You should also think of was to attract new leads to who you can send helpful marketing content. You could achieve this by running an online giveaway, making use of popups, online forms, and offering interesting content through your mailing list. You could also offer a welcome discount code to help you attract new signups.

5. Focus on Local SEO and Localized Social Media

We’ve already mentioned a few best practices to improve your local SEO. If you get SEO right, then you’ll be able to vastly improve your digital marketing efforts. In order to win over more high-quality traffic from search engines, you need to make sure that you use local SEO keywords and tactics.

For example, instead of ranking for “ventilation installer” you want to rank for “ventilation installer Vancouver”. Always mention your location on your website, and always post relevant local content on your blog.

The same applies to social media. Include your location in your description, tag your location in your posts, and mention other local businesses, areas, and landmarks in your posts. The more you localize your digital marketing efforts, the more visible you’ll be to the right people.

16 Essential HVAC Marketing Strategies to Get You More Customers

6. Build Your Brand With Video Marketing

Video is one of the most engaging forms of content on the internet. You can use video to build trust, increase brand awareness, and add more value to your customers. YouTube is the second biggest search engine in the world, so it makes sense to include it in your HVAC marketing strategy.

With smartphone cameras and free editing tools, making quality videos is easier than ever before. Once you’ve filmed your videos, you can add them to your blog posts, use them in ads, place them on your service pages, contact pages, include them in your social media marketing strategy, and more. You could even create videos like tv commercials, and share these with your audience through YouTube.

So what kind of video content can HVAC businesses produce? You could film helpful guides, DIY instructional videos, and anything that adds value to your potential customers. You can also use video to introduce your business and staff, show your products in action, or create maintenance videos to send to your existing customers.

The more helpful content your HVAC business is able to produce, the better your complete HVAC marketing strategy will be.

7. Publish Great HVAC Blog Content

A lot of HVAC businesses overlook the potential of blogging in their marketing strategies. Blogging and content marketing is a seriously cost-efficient way to reach a wide audience. You can use your blog to build up authority in your niche, attract new customers with helpful content, and improve your SEO.

Use your blog to write about HVAC topics that are relevant to your local area. This should answer questions that your customers might have, or help them realize the value of your business. Always try to publish the types of guides and insightful articles that your audience is searching for.

To optimize your blog content, use local keywords in each article. Remember, you want to attract a local audience with your blog, and not just a large global audience. For example, you could write an article about “Everything You Need to Know About Installing A.C Systems in Western Australia”. This will help you to target people in WA who are wanting to install an A.C system – ie your target customers.

The more helpful, quality blog content that you publish, the more it will help your website SEO. You can use your blog to build up authority, which will improve your search rankings. And once your blog posts start to rank on Google, they should stay there for a long time. This can give you excellent ROI and recurring results from a single blog post.

16 Essential HVAC Marketing Strategies to Get You More Customers

8. Attract More Customers With Paid Ads

Paid advertising should form an important part of any HVAC marketing strategy. You can’t always rely on organic traffic alone. Especially if your business is new, you’ll need to use ads to stay above your competition.

Paid ads on Google are probably the number one option for an HVAC business. These ads will help your business to claim the top spot of relevant search results, directing far more traffic to your website. Most new customers will find your business on Google, so ranking at the top will help you win over more sales.

You can set up your ads to target a very specific audience based on your location. Your ads will be created around keywords, where you bid on specific keywords through a CPC basis. Here is an example of how you could use paid ads on Google:

16 Essential HVAC Marketing Strategies to Get You More Customers

Google Local Service ads are the best options for HVAC businesses. These types of ads aren’t available in all locations though. With local service ads, you can display your business number, operating hours, and customer ratings. These ads work the same way as other paid ads on Google, except that they offer more helpful information to customers. This will improve the chances of your ad turning into a booking.

16 Essential HVAC Marketing Strategies to Get You More CustomersLocal Service Ads

You can also use social media to reach a wider audience with paid ads. For local HVAC advertising, Facebook is probably the best place to run ads. This is because you can use Facebook to create highly targeted ads based on very specific locations and audience requirements. These ads can direct people straight to your website. This is a great opportunity to use video marketing (such as a customer testimonial video) to convince new customers to book your services.

There are plenty of other social media HVAC advertising options, like Instagram and TokTok. Before you dive into these, make sure that you understand your target customers and what platforms they prefer. These HVAC advertising channels have the potential to offer great results, but sticking to more ‘traditional’ channels like Facebook and Google for advertising is usually best for a local business.

9. Make Use of the Right Social Media Channels

Social media marketing is essential for any type of business. You can use social media to reach potential customers, engage with your audience, increase brand awareness, and build trust. The first step to a good HVAC social media marketing strategy is understanding your audience and knowing channels they are active on. Rather focus on fewer channels, than put a lot of effort into running too many social media accounts that don’t necessarily help your business.

Most HVAC businesses will stick to Facebook, Instagram, and possibly Twitter. These are the best channels for local marketing. Make sure that you have a business account set up for your channels, and that your brand is clearly visible across your different accounts.

HVAC companies can use social media to post interesting HVAC-related content. You could post pictures of successful jobs, introduce your team and services, post customer testimonials, short video content, and anything else your audience would be interested in.

Social media for HVAC companies is also a perfect place to engage with customers, answer their questions, and accept feedback. You should use your social media accounts to respond to customer questions, ask for feedback and build relationships with your followers. This will help your business to build trust and manage customer relations.

16 Essential HVAC Marketing Strategies to Get You More Customers

10. Accept Easy Appointments From Your Website

Your new customers will find your business online, and it’s important that you make it really easy for them to get in touch with you and make a booking. Accepting online bookings will streamline the customer experience, as well as make it easier for you to stay on top of your bookings. Instead of spending loads of time answering phone calls and responding to emails, you can automate your booking process through an online calendar and save loads of time.

This makes it easier for clients, which will help to boost your bookings. All you need to do is use an appointments tool like Wishpond, and publish a calendar on your landing page. You can even integrate this with a payments function so that you can process bookings and accept payments all at once.

16 Essential HVAC Marketing Strategies to Get You More Customers

11. Add Your Business to Local Directories

Your HVAC business should be on as many local directories as possible. This will increase your visibility to help you reach more customers. It can also help your SEO.

You just need to make sure that every directory that you’re listed on includes the same, up-to-date information about your business. These directories all need to display your contact details and link to your website.

Popular business directories include platforms like Bing and Yelp. Make sure that you set up a presence on all of these with relevant information. Then look for local directories. Most areas have their own business directories, and you should be a part of them. All you need to do is Google “business directory Vancouver” and you’ll find a whole lot of options to list your business. Reach out to these directories, and get your HVAC business as visible as possible.

16 Essential HVAC Marketing Strategies to Get You More Customers

12. Partner Up With Local Contractors

One of the best HVAC marketing strategies is to work with other local businesses. Look for a local contractor in your area, and see if they are interested in partnering up. When they work with clients who need HVAC services, they will recommend you for the job. When you work with clients who need construction work, you can recommend them for the job. This should be a win-win situation to help you secure a lot more clients.

Just make sure that you work with a well-trusted and reliable business. If you partner up with a business that offers bad services, then this will negatively affect your name.

13. Run a Giveaway

Anyone can run a successful giveaway – including HVAC companies! Contests and giveaways are great ways to generate new leads, increase your brand awareness, and reach new customers. You just need to choose a suitable prize, choose a type of giveaway, and set a clear goal that you hope to achieve.

For HVAC marketing, you could offer things like a free installation, a 50% off voucher, or some kind of HVAC-related product or service. Everyone who enters your contest will be interested in your business, and you can follow up with them with special HVAC marketing offers.

16 Essential HVAC Marketing Strategies to Get You More Customers

For example, let’s say you run a contest giving away a free A.C system within your area. Everyone who enters is interested in installing an A.C unit, and they’re all within your service area. Once the contest is over, you can send all of your entrants a 10% discount code for a new A.C unit. This could boost your sales in a big way.

You can also use contests to generate referrals, gain more social engagement, create user-generated content, and more.

16 Essential HVAC Marketing Strategies to Get You More Customers

14. Offer Referral Discounts

The most effective HVAC marketing strategy is word of mouth. Customers will trust referrals from their contacts and friends more than they will trust marketing messages from an HVAC business that they don’t know. If you’re able to increase your referrals, then you will you’ve got a good chance of increasing your bookings.

To do this, you will need to incentivize referrals in some way. A great way to do this is to offer a discount code for any referrals. You could send out an automated email to customers after you have completed a job with them, asking for a referral. With each successful referral, they will receive a discount for your services. This can help you to attract new customers, as well as gain more returning business.

16 Essential HVAC Marketing Strategies to Get You More Customers

15. Provide Easy Quotes With Online Forms

If you want to increase your bookings, then you need to make it easy for clients to get in touch with you. Offering online forms for things like quotes and requests is a smart way to do this. Not only will it make it easier for clients to reach out and get in contact with you, but it will also allow you to capture more lead information for your mailing list. You will also save plenty of time.

Use a tool like Wishpond to set up customizable forms on your landing pages. Visitors can fill these out for a free quotation. This will streamline your operations, save you time, and help you reach more clients.

16 Essential HVAC Marketing Strategies to Get You More Customers

16. Focus on Strong Customer Service

At the end of the day, it doesnt matter how good your HVAC marketing strategies are if you’re not offering a great customer experience. The most important thing for you to get more clients is to establish a trusted name within your area. Good customer service forms an essential part of HVAC marketing because it allows you to gain better reviews, spread positive word-of-mouth referrals, and build more connections within your area.

So, when thinking of HVAC marketing ideas, always keep the customer experience front of mind. Answer any emails and phone calls quickly, be friendly and polite to your customers, and leave every job with a smile.

Great customer service makes a huge difference to your reputation and your business growth. This is something that no marketing company can do for you.

16 Essential HVAC Marketing Strategies to Get You More Customers

HVAC Marketing Done for You

Want to improve your marketing and online presence, but don’t have the time or expertise to make it happen? We get it, running an HVAC business takes a lot of work. That’s why we offer expert marketing services to help your business reach more customers.

With Wishpond, you can access all the tools you need for successful HVAC marketing, along with a dedicated team of marketing experts to create and manage campaigns for you. Book a demo today to see how we can help you achieve your HVAC marketing goals.

Conclusion

Getting your HVAC marketing right could be the thing that helps your business achieve real growth and success. In today’s competitive online world, your business needs to be doing everything it can to reach more customers and gain more popularity.

Follow these proven HVAC marketing ideas, and you will certainly see a difference. With the right marketing strategy in place, your HVAC business will be able to unlock loads of new growth potential.

16 Essential HVAC Marketing Strategies to Get You More Customers

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