There are lots of bourbon whiskeys that look and talk the same way. But 1792 is a little different – more urban, more stylish, more sophisticated. So BUNTIN decided to embody that difference and put it at the heart of a new campaign called “UNtypical”. Launching with ‘The UNtypical Stories”, a digital and social initiative that includes paid and organic social media, online videos, retargeting, and website content.

Working with director Ariel Costa and production company HORNET, the campaign features atmospheric and intriguing content as well as highly crafted animation and sound design – all to dramatize the premise that “An UNtypical night calls for an UNtypical whiskey”.