Did you know that by the year 2050, over 12 billion tonnes of wasted plastic will fill landfills, contributing to significant environmental degradation?

It will take more than 800 years approximately for all the plastic waste to biodegrade. Let’s remember the count is increasing exponentially every year!

According to a recent study, consumers prefer choosing products from brands involved in social and environmental improvement.

Suppose you have spent hours creating stunning label designs. But, your potential consumer or investor may ask you a very obvious question – “What sustainable options does your business offer?”

Hence, it would help if you focused on reducing poor environmental practices to meet your sustainable targets or create new ones. It starts with creating sustainable bottle label design ideas that keep your brand in the spotlight.

An eye-catching label design is a prerequisite for a successful business. In addition, it is the best canvas to convey all your business information to consumers.

It’s time to invest in sustainable bottle label design in 2023 that look as natural as your products. So let’s hop right into making your brand sustainable and environmentally friendly. Shall we?

Types of Sustainable bottles available in India

More and more people are increasingly focusing on the harm plastic waste causes to wildlife and the environment. Hence, they are more likely to avoid buying single-use plastics anymore. Some common types of sustainable bottle designs available in India contribute to the least environmental damage in this era.

  • Recycle Glass bottles:

Plastic is one of the major contributors to most of the environmental damage happening in the world. Hence, many brands are rapidly shifting to recyclable glass bottles. So much energy is saved in recycling rather than constantly extracting, processing and transporting raw materials. Unfortunately, recycling glass bottles also emit greenhouse gas emissions, resulting in carbon dioxide emissions. However, it is still better than India’s traditional plastic bottles.

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Source:https://99designs.com/

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Source:https://99designs.com/

  • Aluminium Cans :

The next one on the list that contributes less to global warming and acid rain than glass and plastic is aluminium cans.

These are lighter than the traditional choices and are never made of fossil fuels and other harmful ingredients. It also consumes less energy and resources comparatively. Lastly, using aluminium for your Bottle reduces the release of phosphates into the environment, overloading the water bodies while depleting the oxygen from the water.

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  • Recycle plastic Bottle:

Plastic is the enemy of every environment but not recyclable plastic bottles! Recyclable plastic bottles are an excellent option for your upcoming sustainable Bottle that your consumers can refill and recycle consistently. Recyclable plastic bottles, when made strategically, are incredibly versatile, lightweight and recyclable with a low to moderate carbon footprint depending on the input material.

  • Paper Bottles:

Paper bottles are made from the best renewable and biodegradable materials that can even convert to biogas for clean energy in the environment. It is usually produced by a blend of bamboo and sugar cane that provides a rigid outer shell, keeping your products safe and sustainable.

It offers unlimited scope for shape, aesthetic and functional capability for your brand’s sustainable Bottle. Additionally, with paper bottles, your consumers can shop from your brand guilt-free. This is because these are landfill biodegradable with 100% backyard compostability.

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How can creative, sustainable bottle label design influence consumers?

As we said, more and more consumers are now inclined towards sustainable purchasing decisions. Hence, sustainable bottle labels can significantly impact how your target consumers perceive your products.

Starting from Nestle’s Vittel to Coca-Cola’s Marina Bottles. Every International brand is readily working on making this sustainable shift for their business.

Such a unique aspect to your bottle label designs will make the entire experience memorable for the consumers, considering the other standard choices in the market. Give an additional effort to make your bottle label design sustainable and eco-friendly. Your consumers will notice the efforts and choose your brand over others.

Thus, when you pair sustainability with appealing design ideas, you can successfully close the maximum sales for your business over time.

Tips to consider while designing sustainable bottle label design

Your sustainable bottle label design must successfully capture the attention of your consumers during the awareness phase and convince them to purchase by the end finally. Here are some tips that will streamline this entire process.

  • Use Paper Material for Label Design

The colour, thickness and coating of paper substrates may vary. Still, the primary raw material is the same, making it one of the best materials for sustainable bottle label designs.
Paper materials can easily withstand high-heat printing and hold ink well. Hence, your design ideas will stay as accurate in the final print as it was in your mind.

You can find various colours to explore for your bottle label designs. Furthermore, considering the texture, you can also find multiple textures of papers, such as handmade, weathered, or vintage, that align with your product quality. Hence, you have a wide range of options regarding paper material for bottle label designs.

Source:https://99designs.com/

Source:https://99designs.com/

Source:https://99designs.com/

Source:https://99designs.com/

Source:https://99designs.com/

Source:https://99designs.com/

  • Make your packaging reusable

Choosing reusable packaging is essential to contribute to your commitment to sustainability. In addition, when you choose reusable packaging that your consumers can reuse even after completing your product, you also contribute to brand awareness while saving the environment.

Your reusable packaging will constantly remind your consumers about your brand and encourage them to shop again!

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  • Offer a Way of communication

Ensure that your sustainable bottle label design must offer all the required information to communicate with your brands, such as contact numbers, email addresses, and more.
Providing the right means for your customer to connect with your brand gives you an excellent chance to build engagement around your brand and generate more sales.

Bonus Tip: Encourage your consumers to share their recyclable or reusable experience with your brand packaging on their social media handles. Ask them to tag your brand account against lucrative discounts and offers on their next purchase! This will further amplify your brand voice while attracting new consumers effortlessly!

Source:https://99designs.com/

Source:https://99designs.com/

Source:https://99designs.com/

Source:https://99designs.com/

  • Highlight your brand’s history

Your brand story is another appealing element in your sustainable bottle label design. Once your potential customer finds your product in the corner of the aisle, you must keep them hooked to your product through an interactive and exciting brand story connected to mother nature.

Take time to think about your brand personality and culture. This way, you can create a label design that accurately represents your brand’s eco-friendly identity while promoting it further in the eyes of the consumers.

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  • Incorporate nutritional and FSSAI data

The last but most crucial element in your sustainable bottle label design is the nutritional and legal information about your products.

Consumers nowadays are highly conscious of the product’s ingredients and the dire implications of plastic material. Hence, it is essential to add all the nutritional/regulatory information about your product and brand in the label designs according to the guidelines laid by FSSAI.

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Have a Look at the Most Inspiring Bottle Label Design Gallery

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Conclusion

Your label design is one of the first things potential customers will see when they pick your product from that online ad or the retail shelf. So apart from creating appealing design elements, take a step further and focus on a sustainable concept instead. It may not look like a monumental task, but it is a significant step to make your brand environment-friendly in the market. These suggestions will make your brand bottle label designs sustainable while giving you a competitive edge in the Indian market.

As a crucial element of all your branding campaigns, creating sustainable bottle labels from any professional designer is essential. You can create custom labels aligned with your brand personality while making it sustainable for the environment. Thus, hire a responsible packaging design agency today regardless of the stage in your business journey. Then, start the journey together to achieve your sustainability goals while making your products the most appealing in the Indian market!

Author: Anush Malik

anush-profile-blog

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

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