Welcome to 3Q Digital’s Holiday Retail blog series! Over the next week, you will uncover tried and true best practices for ensuring a successful holiday selling season across your digital media platforms and properties. Our industry experts have compiled a wide array of actions and ideas based on thorough research and learnings from our own experience in driving eCommerce success for many of the leading brands we work with.
We are, yet again, gearing up for another holiday of “firsts.” We want to make sure you’re aware of the broader trends that will impact your consumers so you’ll be prepared to maximize your brand exposure and revenue opportunities this year.
Many consumers continue the trend of shopping for the holidays earlier every year, and this season will be no exception. At the same time, many will also continue to wait until the last minute to purchase their gifts. You will also likely run into any number of other challenges due to continued effects of the COVID-19 pandemic. You need to be ready for all of it. That’s why we’re providing guidance on how to align your creative and messaging with current cultural tones, along with sharing recommendations for building and managing impactful campaigns that drive full-funnel growth throughout the entire customer journey experience.
With the holidays fast approaching and consumers shopping earlier than ever before, NOW is the time to kick your strategy planning into high gear. The end-of-year retail season is critical to the success of so many brands, and not just for 2021 revenue numbers. You need to think bigger than that.
If you can optimize the customer journey experience across the entire marketing funnel, you won’t just generate more sales this year, but you’ll also start to build awareness with new audiences and position your brand for even more growth and success in the future.
The elves at 3Q Digital are already hard at work planning our clients’ digital marketing programs so that they can enjoy a successful holiday season. Stay tuned for our upcoming insights, and if you’re ready to talk with us about how we can unlock limitless eCommerce opportunities for your brand – we would love to hear from you!
VP, Marketplace & eCommerce Strategy
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