Meta descriptions offer insight into what your page offers without reading your story. Here’s how to leverage it.
Meta descriptions are a direct search engine ranking page ranking signal. However, many writers and search engine optimization experts fail to give them the attention they deserve.
A properly optimized meta description plays a key role in attracting visitors from search engines to visit your website. They are summaries, almost like small ads, optimized to assure web surfers they are headed toward the right content, to drive more visitor action, and to increase your click-through rate. If you want your meta descriptions to act as a hook to drive user intent, you should first be aware of these three meta description optimization mistakes.