Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Plus, with the addition of newer social networks rising in the ranks, creative teams also need to consider how one theme can be translated across different mediums.

Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix. Perhaps the rise of platforms like TikTok that thrive off of more humorous content can be thanked for this trend.

4 Content Ideas for Social Media Posts to Spice up Your Channels

To that note, below our team of expert, social-first content producers outline several different ways you can keep your social media content fresh, fun, and engaging.

Fake Them Out

When creating content for the news feed, it’s all about thumb-stopping content. Take advantage of the trends below that “fake out” audiences in a manner that not only catches their eye but serves as memorable content.

Our client FoodMaxx has taken advantage of several fake-out tactics highlighted below. These are great because you can easily customize the experience for your brand.

https://www.instagram.com/p/CShcSbysXYw/
https://www.instagram.com/p/CRmfXaJrVPk

Test New Channels

We’ve been saying this a lot lately, but the Facebook outage has really emphasized how brands should be diversifying their channel strategies moving forward. This doesn’t necessarily mean that your brand needs to have an owned presence on every social media platform, but can apply to a paid media strategy that helps you reach a newer, fresher audience on a different network.

The example video below highlights that exact situation. Our client, The Outer Banks Visitors Bureau, didn’t even have a Snapchat presence but ran this extremely successful ad on the platform that captured the attention of newer audiences.

Capitalize on Memes

Social media memes have always been fun and have evolved greatly over time. To be successful with memes, it’s more than just changing a word in an image to your brand name, you have to be a bit more creative than that. Think about how you can customize a meme trend to coincide with your brand messaging.

Take the example below with astrological signs. Everyone knows what their sign is, and our Entenmann’s client was able to cleverly highlight a variety of products that gauge audiences’ interests.

https://www.instagram.com/p/CQY18RurtJP

Make Your Stories “Interactive”

While the social media feed is a place where audiences more passively consume content, Stories are an excellent place to engage audiences in a more “interactive” way. Have fun with your content and look for opportunities with your content where it appears that the audience is taking an action just by viewing the next frame. It not only gets audiences wanting to tab back and forth (boosting your engagements and reach) but creates a more memorable experience that audiences will associate with your brand.

Last year our client Michigan Apples leveraged this tactic when talking about the classic apple pie. By tapping forward audiences were able to add a dollop of delicious toppings to a simple dish. Not to mention, the second frame takes advantage of the audience’s attention by also providing a swipe-up link to learn more (which you would of course use a sticker for now that Instagram replaced the swipe-up feature).

As you move forward optimizing your social content strategy (which you should be doing on a regular basis, not just during annual planning), keep these content ideas for social media top of mind as a source of inspiration. We also welcome you to contact our team if you’re looking to partner with an agency that can create social media content for your brand.

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