As a business owner, you need to have a proper marketing campaign to generate leads for your company. To boost the number of customers, take advantage of Pay Per Click (PPC) techniques that drive traffic to your website. While PPC advertising is continuously evolving, there are emerging and advanced techniques for boosting campaign performance. If you want to boost your leads, some of these techniques will help elevate your efforts. 1.   Geo-Targeting In PPC Campaigns When creating PPC ads, you don’t need to target every consumer worldwide. You can geotarget and limit your campaign to specific countries, regions, cities, or even towns. This advanced technique works well for businesses that depend on foot traffic, deliveries, and proximity. For instance, if you are running a restaurant or car dealership, you need to be discoverable when customers search for local options. Therefore, you need to optimize the business Google Ads for local search and use the “near me” setting to make it easier …