If you are aware of what is currently happening in the online advertising world, you must have heard that Google made an announcement in September 2021, that it would be terminating the expanded text ads in June 2022. If you are an online advertiser, you should leverage on the few months that it would still be available and prepare ahead. In this article, we would provide you with 5 important things you must do before expanded text ads go away. So, let’s dive in real quick! Try out ETA message combinations and develop staged ETAs that you can utilize later Trying out ETA message combinations is something you should do now if you have always wanted to run a particular ad copy test. Let ad messaging be the first thing you should do and also put ETAs in place so you can view all the performance metrics and also monitor …