As an advertiser, there are certain things that you should be aware of if you want to stay ahead of your competitors. In this article, we would be sharing 6 scary PPC stats that every advertiser should know. Check them out below. 1. Only ten percent of advertisers optimize their Google Ads accounts, weekly As an advertiser, you should not relent in optimizing your Google Ads account often. About twenty percent of account managers don’t do anything on their accounts in a month. If you are part of the ten percent of advertisers that don’t optimize your Google ad account, ensure you create a PPC routine that you follow strictly, conduct an audit on your account often, continue to tweak your ads often, and evaluate your account say weekly, monthly or quarterly to monitor its performance. 2. You will find ad blockers on more than 615 million devices globally This …