Sure, you should sell books to friends and family, generate sales with speaking engagements, employ social media to generate sales, and do a host of things to get the cash register to ring. But there’s a whole world of opportunity that goes way beyond what you’ve been doing or merely relying on bookstores, libraries, and your web site to ring up book sales. Below are nine areas to explore for increasing your book sales:
1. Learn More
Read insightful, resourceful publications that help you stay ahead of the trends and see what works in the book world today. Check out:
2. Publishing Associations
Join them. Utilize their resources. Attend conferences. Read their blog or newsletter.
Independent Book Publishing Association (IBPA) www.ibpa-online.org
Association of American Publishers (AAP) www.publishers.org
Association of Publishers for Special Sales (APSS) www.bookapss.org
Want a paid celebrity endorsement or hope to get a freebie testimonial from a famous person?
Reach out to:
4. Book Clubs
5. Children’s Book Sales
National PTA www.pta.org
Mom’s Club www.momsclub.org
Scholastic Book Fairs www.bookfairs.scholastic.com
United Through Reading www.unitedthroughreading.org
6. Homeschool Learning
Sell books to parents who homeschool their kids.
7. Corporate Sales
Consult these sites to crack the business and corporate sale market:
8. Government Sales
Sell to groups to use your book as a fundraiser gift. Try:
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!
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Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a “best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.