Remember last time you purchased a bottle of wine, either for gifting someone or for yourself. There are various factors involved in final decision-making, whether imported or domestic, red or white and price point. When we are analysing, we are stuck with 3-4 options. One cannot deny there is one final aspect that acts as a final knockoff in your decision making which is the label of a wine bottle.

According to the wine.net survey, where a total of 2000 wine drinkers were involved, they were asked to choose between 3 red wine bottles and bottles of white wine with only a picture of bottles. The conclusion observed was – 80% of them said their decision was based on the label!

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Why Wine Label Design is Important

An effective label design has to do a lot in beverage marketing; a solid wine label design is essential, as picking the perfect one is not an easy task. There are huge variety types of wines, from merlot to chardonnay, in different ages and places. It leaves many consumers a question on which one to choose for a wedding gift, for clubbing with friends or a romantic dinner. The label acts as a guide for consumers to find the quality, flavour and type they like.

When it comes to those who are not wine aesthetes, it is stressful to pick the perfect one to gift for someone. They might be randomly browsing in the wine aisle, concerned about which one to choose. At this moment, the tendency is to pick out a wine bottle based on its astonishing looking label, anticipating that it tastes as good as it looks from the outside.

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Also Read: 68 Unique Water Bottle Label Shape & Design

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Elements of Making Stunning Wine Bottle Label Design

Now let’s discuss the main components that help in creating a stunning wine bottle label design:

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1. Research Target Audience:

People regularly become more acquainted with the brand from the exact instant they see an item on the rack until they utilise it. Consequently, getting what draws your ideal target audience is the main objective that leads to the success of your wine bottle label design.

So, we can consider the labelling of your product as a type of publicising that can inform a client a ton regarding your brand. Consumers can comprehend your wine bottle and brand more through the highlights displayed on the labelling, like shades, text styles, etc. Therefore, knowing your target audience will surely assist you with fostering the bundling that satisfies them.

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2. Brand Story:

There will be a powerful story behind the achievement of each brand or product. A few companies may have begun many years prior from their ancestors, and they have developed the business, while some are new startups worked by an organiser’s energy.

Regardless’ of your case, all products are motivated by powerful stories. Sharing such promising messages makes your wine product more robust and creates a distinct customer venture with more grounded connections. Executing such messages on your wine bottle label design will aid in brand correspondence and hoist your plan components. While making your story, ensure it is short, fresh, and sweet, conveying the point of convergence.

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3. Bottle Colour:

Wine has pretty standard bottle tones: reds are intense in the dark, while whites are firm in clear or light green bottles. The initial step to picking a shading plan for your label design is ensuring it suits well according to the nature of the wine. (source)

Red customarily follows two shading plans: dark, profound tones making a testy vibe, or a white mark with rich ink tones (deep red, blue or gold). White, gold and pink shades are used for supreme ones and the super trendy roses. White wine labels will often go for light blues and greens, creating fresh feelings.

black color wine bottle

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

green color wine bottle

Source: in.pinterest.com/pin/183310647318610343/

grey color wine bottle

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

white color wine bottle

Source: in.pinterest.com/pin/183310647318610343/

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4. Typography:

After sorting your colour tone, it’s time to think about the font or typography. Assuming that you truly pick a dark mark on a red, ensure your typography is sufficient to differentiate your label design. The textual style you decide for your wine bottle label design will convey a great deal concerning what they’ll open up to the audience. Customary wineries utilise more occupied typeface styles and designs that inspire their set of experiences and genuineness. However, the labels regularly depend on serifed or script type.

Current, hip wineries regularly utilise strong, sans serif countenances to loan a contemporary vibe. On the other hand, rather than emphasising the full winery name, they will regularly pull one letter or logo mark out, making it enormous and engaging.

typography wine label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

typography wine bottle label design

Source: in.pinterest.com/pin/183310647318610343/

typography wine bottle label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

typography wine label design

Source: in.pinterest.com/pin/183310647318610343/

wine packaging design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

typography wine label design

Source: in.pinterest.com/pin/183310647318610343/

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5. Illustration or Pictures:

The most well-known styles will quite often fall into a few classifications: rich, striking and modern, moderate or exemplary/conventional. Pick yours because of the character of the wine, image, and consumers. Observe that detail and sort out some way to picture that. Contemplate what separates you from other competitors -is it your area, an element of your legacy, or a pleasant family characteristic.

Whatever style you get into, your wine bottle label design needs attractive imagery or illustration to draw consumers’ consideration. You can go for a conventional choice by a pencil drawing of the grape plantation or bequest where the grapes are developed. In contrast, moderate imagery shows a little person or logo with bunches of the void area around it.

illustration wine label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

best wine illustration label design

Source: in.pinterest.com/pin/183310647318610343/

wine picture label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

wine picture label design

Source: in.pinterest.com/pin/183310647318610343/

best wine illustration label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

best wine illustration label design

Source: in.pinterest.com/pin/183310647318610343/

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6. Label Colours:

The colour shades utilised when creating a wine bottle label design are critical when showcasing your product on the shelves. They play a crucial role in buying decisions and enhancing an emotional attachment to the product.

While determining the wine label colours, ensure that you outlook into the nature of your product and maintain consistency. You can try out different shades and fonts but don’t exceed the limit.

best wine label design idea

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

best wine label design

Source: in.pinterest.com/pin/183310647318610343/

best wine label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

best wine label design idea

Source: in.pinterest.com/pin/183310647318610343/

best wine label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

illustration wine label design

Source: in.pinterest.com/pin/183310647318610343/

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7. Label Materials:

While choosing materials for a wine label, selecting the proper label leads to a powerfully conveyed brand vision, excellent performance in its deliberate environment, and engaging customisation options.

Three choices are primarily used in wine bottles – paper, film or a combined hybrid – each provides particular aesthetic and adornment opportunities. The appropriate choice also ensures the label design will remain undamaged under wet or cold conditions. As wine labels remain comparatively uniform and most of the purchasing decisions are made at the store itself, the decoration choices are central to making your products stand out among competitors.

wine label texture

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

creative wine bottle label design

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creative wine label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

creative wine label design

Source: in.pinterest.com/pin/183310647318610343/

creative wine bottle label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

creative wine bottle label design

Source: in.pinterest.com/pin/183310647318610343/

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8. Special Effects:

There are majorly two special effects that are used in the wine label design

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  • Metallic Effects

Metallic effects exploited on a wine bottle label design provide that distinguished quality. With tools like inks, coatings or enriching techniques, such as foiling, these effects can achieve the luster and shine your product on the shelf.

Many wine bottles have glitter and sparkling essence that complements these metallic effects. More importantly, these types of effects make brands stand out, and there is also a wide range in the metallic impact that makes your wine label design unique.

silver wine label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

silver wine label design

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gold wine bottle label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

gold wine bottle label design

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metallic effect label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

metallic effect label design

Source: in.pinterest.com/pin/183310647318610343/

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  • Die Cutting Label

Die-cut labels are the most customarily produced and sold labels of the manufacturing segment. Comprised of endless options, die-cutting is a standard process in labelling production. Once you decide the best size and shape of label suitable for your bottle, the printer will die-cut according to your specifications. Indeed, the material you choose for your label will regulate the best die-cutting procedures and the best printing mode.

die cut wine label design

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

die cut wine label design

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die cut wine label design

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wine label texture

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die cut wine label design idea

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die cut wine label design idea

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Some Inspiring Wine Bottle Label Design Ideas

wine sticker label design

Source: pinterest.com/pin/333477547403155002/

wine sticker label design

Source: pinterest.nz/pin/75646468713195568/

wine sticker label design

Source: slickstermagazine.com/best-cheap-wine-2/

wine packaging design inspiration

Source: packagingoftheworld.com/2020/03/velis-vineyards.html

wine packaging design inspiration

Source: packagingoftheworld.com/2018/06/heavens-door-wines.html

wine packaging design inspiration

Source: packagingoftheworld.com/2017/08/salla-estate-wine-label-modern-heraldic.html

wine label designs

Source: in.pinterest.com/pin/258394097352731702/

wine bottle label design

Source: packagingoftheworld.com/2019/10/westbury-grand-reserve-private-label.html

whisky label design inspiration

Source: pinterest.com/pin/461759768018081119/

whisky label design ideas

Source: in.pinterest.com/pin/404057397813812135/

whisky label design ideas

Source: packagingoftheworld.com/2018/01/oriachovitza-wine.html

whisky label design inspiration

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whisky label design inspiration

Source: in.pinterest.com/pin/387591111665490813/

whisky bottle label design inspiration

Source: br.pinterest.com/pin/574560864948286805/

whisky label design

Source: packagingoftheworld.com/2017/08/erelia-wine-label-design-infinite-unity.html

whisky label design

Source: packagingoftheworld.com/2018/08/greatwine.html

whisky label design

Source: packagingoftheworld.com/2017/01/tintillo.html

whisky bottle sticker design

Source: in.pinterest.com/pin/351140102181615139/

whisky bottle sticker design

Source: pinterest.com/pin/799318633842419349/

whisky bottle sticker design

Source: pinterest.com/pin/208924870194139599/?nic=1

whisky bottle label design inspiration

Source: in.pinterest.com/pin/560909328575184957/

whisky bottle label design

Source: za.pinterest.com/pin/302233824997190574/

whisky bottle label design

Source: in.pinterest.com/pin/819092250955452620/

whisky bottle label design

Source: rapebritannia.co.uk/product/nyetimber-blanc-de-blancs-2013/

label design inspiration

Source: in.pinterest.com/pin/469641067388718257/

creative wine packaging design

Source: packagingoftheworld.com/2018/11/dalakov-kvevri-private-wine-label.html

creative wine packaging design

Source: packagingoftheworld.com/2018/06/gaetan-wines.html

creative label design

Source: packagingoftheworld.com/2018/12/casas-do-coro-wines.html

creative label design

Source: artisanwinedepot.com/Stag_s_Leap_Wine_Cellars_Cask_23_Estate_Cabernet_p/stagsleapcabcask2312-w.htm

creative label design

Source: pinterest.com

bottle label design

Source: packagingoftheworld.com/2019/03/lustdorf.html

wine packaging design inspiration

Source: packagingoftheworld.com/2018/06/hotovo-premium-wine.html

wine bottle label design

Source: packagingoftheworld.com/2018/05/farmhouse-wine-label-design-tronciu.html

creative wine packaging design

Source: packagingoftheworld.com/2020/03/velis-vineyards.html

wine label designs

Source: in.pinterest.com/pin/331647960037404138/

wine label designs

Source: packagingoftheworld.com/2015/07/wine-standard.html

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Conclusion

With millennials drinking more wine than any other generation, the wine industry is ultimately appearing. Wineries always look for traditional reputation and legacy in brands to grab themselves in their bolder sides, and the label design has followed suit.

Along with the characteristics and nature of wines, the skill of a graphic designer will contribute a lot more to the marketing of the wine. DesignerPeople will not only connects to the customer with its professional label design but will highlight the different unique points which enhance brand identity. You can either design your wine label or can hire a professional label design agency to do so for you.

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Author: Anush Malik

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Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

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