A Beginner's Guide to Mobile Marketing
In this book, beginners to internet marketing will find an engaging guide to building their business with mobile marketing. Karen Mishra, the owner of Mobileoken Media, believes that the current marketing state on the internet is at a crossroads. There has been a paradigm shift in how people perceive marketing. Consumers are becoming more skeptical of business practices and are demanding more from businesses. It is these changes that have begun to define the future of marketing.
In this book, a beginner will learn about mobile marketing fundamentals and why businesses should be considering it. Also, she will go over the latest trends and decide whether or not mobile marketing is a marketable opportunity.
With Mobileoken, business owners can create a long-lasting marketing strategy for their company, which is completely free. Karen believes that the market for online businesses is huge and that it is only a matter of time before it becomes widely accepted.
In her review of the book, it appears that Karen is very familiar with the internet and knows what she is talking about when it comes to marketing. She knows how to use the internet to reach her target audience. The only thing that could hinder her business’s success is if people do not have good information about her products or services. That is why her guide is so important, as it helps to get a business started and keep it going.
Actual Book Review: This book was really well written. I like how the authors explain things in an obvious and easy-to-understand way. I also really like the variety of phones that are covered in this text. There are various types of phones, including PDAs, smartphones, and more. The book even offers a brief history of mobile marketing and its evolution since the early nineties.
Details: I really liked the fact that the authors gave a lot of detail. They go into the various kinds of mobile marketing campaigns. They give examples and demonstrations of different kinds of marketing techniques and how they can work for you. I especially liked the sections on search engine optimization and content creation. There is a good amount of information given about these two marketing techniques.
Overall, I enjoyed this book and learned a lot from it. Mobile marketing is definitely an important aspect of any online business these days. However, many people have misconceptions about it, and it is important to dispel those before jumping in. The Beginner’s Guide to Mobile Marketing by Karen and Molly Garris provides clear information regarding all the different marketing aspects of mobile devices. It is a great quick read, and it is definitely worth the money.
If you’re looking for a solid marketing book that teaches you about a variety of different techniques, then this should be considered. You’ll learn about SEO, social media, PPC, banner advertising, and so much more. You’ll be able to make huge profits if you learn the right marketing techniques. This A Beginner’s Guide to Mobile Marketing will teach you all you need to know to make your online business a success.
Abstract: This book is particularly for marketers (both newbies and CMO level) that wish to know exactly why and how they should use mobile marketing to target and engage new consumers. This is an easy read, and even if you don’t know much about mobile marketing, you will find that the authors touch on all the important points. For marketers, mobile marketing is the new frontier. Mobile devices are here to stay, and this is the perfect way to reach your customers. A Beginner’s Guide to Mobile Marketing by Karen and Molly Garris will show you how to set up your company, offer a great deal of information, and then let you get down to business.