A Guide for your Personal Branding
If you are interested in learning how to market your Personal Branding online, then you might want to take a look at “Influencer Marketing: A Step-by-Step Guide for your Personal Branding.” This is the second book in a series written by Antonio Costanzo, an Internet entrepreneur who has made it his mission to help other marketers succeed online. In this book, he shares some of his methods for getting the word out about your products, services, and business.
I really like that he starts out the Personal Branding book with an explanation of what an influencer is and how to differentiate yourself from them. After reading the e-book, I realized that Costanzo knows what he is talking about, and I can relate to what he is saying. If you have been thinking about becoming an influencer for your Personal Branding, I would definitely recommend this book to help you.
The book Personal Branding contains a chapter on how to manage time well to attract followers and a description of micro trends that drive the web’s growth. There are also several case studies that Antonio provides for each chapter that really piqued my interests and provided a good insight into how he approaches marketing and traffic generation. Reading the book has given me some additional ideas to implement and test as well.
The first chapter of the book covers what it means to be an influencer and what to expect as a publisher of a book as an influencer. I liked that he begins by outlining what an influencer does and the advantages/disadvantages in regards to being an influencer. Next, he gives a brief overview of marketing and traffic generation and how he uses social media for his marketing efforts. Lastly, he offers some case studies to give more depth to his thoughts on what is involved in becoming an influencer and gets on using social media for marketing. Overall, this was a good book to read and something that will be useful for all internet marketers and affiliate marketers.
As a writer of a blog on home-based internet marketing, I know that some people will look at your writing and articles and automatically assume that you know what you are talking about. They will also believe that you know how to get results. You can be sure that they are wrong if they choose not to visit your site. If you cannot convert a visitor to a customer or vice versa, you are losing potential sales. This book provides proven strategies to ensure success. The book also includes case studies and testimonials of clients who have successfully used the described strategies.
The last thing in this book that I would like to mention is the usefulness of video marketing. Video marketing has become quite popular as a way to share information with your customers. The book provides useful tips for creating effective videos that will attract viewers. You will learn the basics of video marketing and how to use the most cutting-edge technology available today to create viral videos that will explode your traffic.
The book ends with twelve action plans for Internet marketing that you can implement immediately. It is easy to read, highly illustrated, and full of great tips and tricks. This eBook is a must-have for anyone who wants to take their business online. If you are serious about Internet marketing and want to take your business to the next level, this book is an absolute must-have!
For those who want to be influencers but do not yet know how to start the process, I recommend that you read The Influencer’s Handbook: Building Your Own Personal Branding on the Internet by Antonio Costanzo.