A Student's Guide to Food Marketing Research
Food Marketing Research: A Student Textbook by John L. Stanton is one of the key reference texts for food marketers. It presents numerous case studies and real-life stories of real food marketers who have used this text to help them in their own careers. It looks closely at the nuts and bolts of food marketing from an overview point of view. Further, it analyzes food marketing effectiveness by looking at consumer behavior and product knowledge.
Food Marketing Research: A Student Textbook by John L. Stanton is an ideal text for those who are just starting with their own food marketing companies or those who have experience but need refresher courses in marketing theory and application. It contains numerous case studies, which illustrate the nuts and bolts of marketing through literature and the more abstract aspects, such as creating a brand image or creating and nurturing customer loyalty.
The text also looks closely at current marketing trends and their effect on marketing effectiveness. It discusses various marketing types, including television, radio, cinema, internet, and grocery stores. It also describes various case studies that touch upon the methodology of each major type of marketing.
Overall, Food Marketing Research: A Student Textbook by John L. Stanton is a useful text for those wishing to learn the nuts and bolts of marketing through literature. Although it is aimed mainly at college students, the text’s practical nature can be accessed by anyone interested in marketing. This text has helped me in my own marketing endeavors and should be picked up by anyone looking for a solid text on the subject. Food Marketing Research: A Student Textbook by John L. Stanton is truly a must-read for all serious food marketers.
Many of the books are devoted to discussions about the history of food marketing, regulations in the food industry, advertising, promotion, marketing strategies, advertising dollars, and promotions. The author makes it a point to provide research-based examples in which food marketers have successfully used these concepts to sell food products. He also provides valuable tips on what food marketers can do to improve their businesses. A couple of chapters dealing with the different regulations in the food industry are also exciting. The book contains many illustrations that illustrate various food marketing topics. Most of the chapters consist of case studies, graphs, tables, and side tables containing useful information.
Food Marketing Research: The Making of Excellent Restaurants by John L. Stanton is basically aimed at college students and university scholars interested in nutrition. Stanton starts by presenting a brief history of food marketing and the different concepts used. Then the author examines food branding and the different approaches used to promote it. Some interesting topics are discussed here: food additives, restaurant demographics, nutrition, public relations, social media, pricing, packaging, marketing, wholesaling, farm marketing, and food safety.
Nutrition: The New American Diet by Gary Null is basically aimed at consumers as the primary target market for food manufacturers. The book primarily discusses how and why American eating habits are changing. It also looks at the connection between food additives and cancer and the relationship between food marketing and obesity. This book provides information on how food marketers use appealing ads and packages to influence consumers.
Nutrition: The New American Diet was published by Hillman Publishing Company, a division of Penguin Press. The book was released in paperback and is 400 pages long with twenty-eight chapters and numerous appendices. Most of the information in this book is not new, but it is presented in a new way that makes it easier to read and more accessible to new food marketers. The book has many recommendations about the best practices for food marketers and a lot of good suggestions for reading material.