What is ABM? And Do You Need It For Your Business?
ABM Is B2B. : Why B2B Marketing and Sales Are Broken and How to Fix It! By: Eric Spett: This is an exciting book by Eric Spett that has taken the concept of selling to the small business model and applied it to the larger B2B arena. Instant Bestseller on Amazon for Marketing and Sales! FACT: Less than 1% of new leads become loyal customers.
Eric Spett has taken the marketing principles of ABM and applied them to the world of sales. He has developed the components needed for a successful B2B environment by creating a framework that includes a unique customer loyalty program and a comprehensive and innovative promotional strategy that engage the customer while building loyalty. This book introduces the framework that will help you break through the barriers that limit your growth and achieve lifelong customer loyalty. Following are some of the keys from this book that can greatly increase your chances for success:
Many sales professionals have difficulty attracting new customers and retaining existing ones. While many of these problems can be solved through increased sales, what if those sales professionals had the tools and training that would make their jobs easier? This book gives these professionals the tools they need to turn their businesses into winning programs by implementing proven tactics that help create customer loyalty and drive sales growth. What is ABM, and do you need it in your business? This book answers that question and more.
The advent of the internet has dramatically changed the way we do business. If you want to stay on top of your competition, ABM is a must. ABM is B2B marketing for sales force automation. It does not matter if you are using traditional or techniques; ABM will help you. It is a relationship marketing system that provides a complete solution to your sales team.
One common problem facing sales managers is keeping track of leads, contacts, & relationships. Managing these relationships professionally becomes difficult as tasks become more complex.
It is important to remember that it is easy to manage leads and tasks with as they are integrated. With a single login, you can access the database, perform multiple functions, and filter and manage contacts from any location. With the integrated infrastructure, ABM can monitor sales activity, analyse customer data, and provide comprehensive reporting.
To begin with, ABM creates a single dashboard for your organization. This dashboard will contain vital information such as leads, tasks, and relationships. You can access this information through any browser or search engine. Another benefit is that it helps you stay organized. You will be able to look at the state of your organization in one glance. You can create new goals and set targets and tasks.
The benefits of ABM are clear. With ABM, you have a single place to manage leads and tasks. You can access all the vital information you need to nurture a strong relationship with your customers. If your sales team is still struggling with lead nurturing, training or you want to improve your sales performance, take a closer look at ABM. It leverages the power of automation and provides sales reps with one-stop shopping. Best of all, it reduces the time spend on lead generation by 75% compared to traditional sales approaches.
The advent of the internet has dramatically changed the way we do business. If you want to stay on top of your competition, ABM is a must. B2B marketing for sales force automation. It does not matter if you are using traditional or techniques; ABM will help you. It is a relationship marketing system that provides a complete solution to your sales team.