I’m wondering whats the different between account default goals, vs non default goals and primary vs secondary conversions?

I understand that primary vs secondary conversions determine whether conversions show up in “Conversions” vs “All conv.” columns in reports. However, using secondary means these conversions wont be used for bidding. If I have 3 conversions, purchase, form submit, phone call – how can I make the correct ones come up in these columns (conv = purchase, all conv = purchase + form submit + phone call) and still use all of these in the bidding? Does making an account default goal do the same thing? So they are two ways of managing the same thing?

submitted by /u/SimonHarmony
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