Ace Content and Stept Studios created spots for Bose’s “Rule the Quiet” campaign that showcase the brand’s Quiet Comfort Earbuds with the help of NFL quarterbacks Aaron Rodgers, Patrick Mahomes and Russell Wilson. A 55-second spot, directed by Chai Vasarhelyi and Jimmy Chin, shows the players using the earbuds to focus before the game and is set to “Greatness” by Vo Williams.