“Putting the finger on the sore spot” seems to be the slogan of this campaign that confronts different positions on the environmental issue and opens the debate on whether commercial, ideological and institutional information is reliable.

Social networks have created a new consumer profile: “Keyboard Activists”, people who express their position, behaviors and habits hoping to gain clicks and followers thanks to it.

The campaign makes a scathing criticism of products and people and seeks to raise awareness about the information we consume and invites us to dig deeper, investigate and not replicate the false information that is published every day.

With a total of 7 capsules that touch on different key points in the environmental process, the Cyclonomy channel tells in detail an untold truth about materials such as plastic that have been demonized and condemned without giving them a chance to defend themselves.