Adam&eveDDB has hit a rich vein of form this Christmas, it’s as though all the ads they’ve wanted to make all year have finally come around: John Lewis, Waitrose and now a ‘Christmas Love Story’ for the National Lottery. Our two would-be lovers finally get together, although they take their time about it with credulity …

The post Adam&eveDDB pulls out all the stops for National Lottery first appeared on More About Advertising.