Advertising Standards Authority makes decision over Golden Leaves and JC Atkinson & Son

Adverts for two funeral providers have been banned after they misleadingly implied that their MDF coffins were more eco-friendly than other options.

Golden Leaves and JC Atkinson & Son advertised “environmentally friendly”, “eco-friendly” or “green” funerals including wooden or MDF coffins, with Golden Leaves adding: “Choosing an environmentally friendly funeral not only assists your loved ones, but also makes a positive statement of intent to help preserve the world in which we live.”

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