The launch of early access Prime Day was just the latest sign that festive sales are getting ever earlier and less focused on Christmas giving. Kicking off as far back as September, consumers are increasingly being bombarded with a series of mega promotions and deep discounts from leading retail players, including Tesco, John Lewis and …

The post Adverity’s Mark Debenham: beyond the bargains – the search for real Christmas value first appeared on More About Advertising.