Advertising
Wieden+Kennedy co-founder Dan Wieden dies at 77
The advertising icon co-founded Wieden+Kennedy in 1982.
The industry remembers creative icon Dan Wieden
Ad executives share their thoughts about Wieden+Kennedy co-founder and his influence on the business.
Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77
Dan Wieden will forever be associated with one of the most creative independent agencies in the world. As half of Wieden+Kennedy, he coined perhaps the
Types of Flashlights to Make Your Brand Shine Bright
An emergency flashlight for a power outage, a keychain flashlight for a parking garage or a menu over candlelit dinner; a light bar for a
MAA Ad of the Week: ‘Trust is Earned’ from BBC Creative
Sometimes advertising deals with important stuff – as opposed to finding a purpose for Hellmann’s mayonnaise for example – and the BBC’s commitment to trustworthy,
US adspend set to break $300bn – but forecasts still being reined back
US advertising is forecast to exceed $300bn in 2022 for the first time according to Interpublic’s Magna although Magna has cut its forecast from around
Lionsgate+ gets off to spectacular start with adam&eveDDB
Lions Gate Entertainment is rebranding its streaming offer Starzplay outside North America as Lionsgate+ – not before time, Starzplay sounds. like a naff old video
WPP’s Wunderman Thompson retains Samsung CRM
WPP rather underwhelmed investors when it reported its quarterly and half year numbers (the next lot should be coming through in a few weeks) although
How Nielsen Is Shifting From Panel- To Person-Based TV Measurement
Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear and streaming video inventory, following
It’s Time For Madison Avenue To Change Its Approach To DEI
Jeffrey L. BowmanCo-founder and CEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s
Supply Chain Transparency Is Key To Supply Path Optimization
An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at Programmatic I/O, taking place in
Comic: InstaTikSnapTokTube
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: InstaTikSnapTokTube appeared first on AdExchanger.
Dailymotion Is Putting All Its Eggs Into Contextual
Forget the post-cookie future. For Dailymotion, user-based targeting is already a thing of the past. Hamza Kourimate, VP and global head of sales marketing and
Tuff’s Joe Mischo Directs ‘EYE OF THE STORM’ Basketball Brand Film for New Balance
adnews Mischo composed the spot to channel these experiences into his love for basketball and the exploration of the internal and external states of dedicate
Watch the newest commercials from GoDaddy, Best Western, Upwork and more
GoDaddy says, “Small business ‘firsts’ never stop coming.”
Carolyn Everson joins Disney board
Former Facebook ad leader takes new role at Disney as the company pursues a fresh digital ad strategy.
Could Eli Manning’s Chad Powers become the next Ted Lasso?
Hollywood is interested in the character after Manning disguised himself as a walk-on quarterback trying out at Penn State.
Elon Musk’s Twitter texts, condensed for advertisers
Here are the billionaire’s private deliberations that led to his attempt to buy Twitter and then back out.
Off Madison Podcast: How Ads Are Still Getting Disability Representation Wrong
The number of disabled people worldwide is 15% of the population. And that number is expected to rise due to Covid. Still, only 1% of
Harry Styles’ mega fame by the numbers, plus top 5 states for CTV political ad targeting: Datacenter Weekly
Also: Macroeconomic news in a nutshell, your guide to Ad Age Leading National Advertisers 2022, and more.
Marketing Morsels: Ryan Reynolds’ Mint Mobile Gets an AriZona Infusion, Tide’s Lucky Jersey Plea and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to
Diageo Lends Brand Clout to Genderless Apparel at NYFW With ‘Fluidity Is Freedom’
Private Policy, one of several fashion brands that has embraced the idea of genderless clothing, hit the runway at New York Fashion Week with a
Meta Settles Data-Scraping Lawsuit Filed by Facebook in October 2020
In yet another example of the swift justice system in the U.S. at its finest, Meta reached a settlement in a lawsuit filed in October
Live From Miami: Watch This Year’s Brandweek
After a two-year virtual hiatus, Brandweek made its triumphant return to a live stage earlier this month. From Sept. 12-16, the industry’s leading marketers and
Recommended Reading
100 Ideas That Changed Advertising
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
The Art of Advertising
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets.
Advertising Shits in Your Head
Advertising Shits in Your Head calls adverts what they are--a powerful means of control through manipulation--and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are resisting, equipped with stencils, printers, high-visibility vests, and utility tools. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups are taking on corporations and states at their own game: propaganda. This international edition includes an illustrated introduction from Josh MacPhee, case studies and interviews with Art in Ad Places, Public Ad Campaign, Resistance Is Female; Brandalism, and Special Patrol Group, plus photography from Luna Park and Jordan Seiler.
Join or Die: Digital Advertising in the Age of Automation
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Creative Advertising
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Adland: A Global History of Advertising
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The Power of Advertising
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
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A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more.
