Advertising
Company Picnic Ideas for Fun in the Sun (Plus Partial Shade)
Company picnics are a time-tested way to celebrate the culture of your small business and the personalities behind your success. In addition, company picnics highlight
M&C Saatchi accepts £310m takeover by Next Fifteen
Ad agency agrees deal after rejecting four offers by deputy chair Vin Murria’s investment vehicle The digital marketing group Next Fifteen has struck a £310m
The government’s obesity U-turn is a total Eton mess | Jamie Oliver
There is still time to stop the junk food ads ban being railroaded for short-term political ends Jamie Oliver is a chef and campaigner You
Next 15 in surprise £310m swoop on embattled M&C Saatchi
We thought another bidder might be circling M&C Saatchi as it batted off Vin Murria’s takeover bid but didn’t expect it to be Next 15,
MAA Ad of the Week: MoneySuperMarket from NCA
No escape from New Commercial Arts this week, the agency founded by adam&eve alumni James Murphy and David Golding with Ian Heartfield from BBH and
Streaming Was The Star Of This Year’s Upfronts
If the NewFronts is where buyers flirt with newer media channels and streaming services, the upfronts, which wrapped up this week, is where things start
Spiceology Is Using Safari And Firefox As Its Cookieless Test Kitchens
Third-party cookies will soon be off the menu. But even if 3P cookies weren’t on Chrome’s chopping block, brands would need a strategy to navigate
Higher CPMs Are Worth It – Here’s Why
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by
Senate Bill Seeks To Break Up Google; Yahoo Sues Data Scientist Hired Away By The Trade Desk
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Chain A new antitrust bill on the Hill is going straight for
Comic: Programmatic’s Next Bet?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Programmatic’s Next Bet? appeared first on AdExchanger.
Tracie Norfleet Named Managing Director/Executive Producer at Invisible Collective
none adnews Industry powerhouse Tracie Norfleet steps into the Managing Director/Executive Producer role at Invisible Collective, a production company and creativ Previous
Google, ‘The Lost Class’ among One Show award winners
Leo Burnett Chicago and L&C also continued to pick up honors at the New York show.
Kind celebrates World Bee Day on TikTok
The event will feature several bee influencers and is meant to raise awareness about the role of pollinators.
Audi of America hires Ogilvy as creative agency of record
Audi of America has hired Ogilvy as its creative agency of record, ending an eight-month review.
Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more.
19 Campaigns That Won Big at This Year’s One Show
The One Show’s 2022 winners reflect a year of challenge and innovation, in which the heavy cost of old systems failing and an eye toward
Outside Inc. Lays Off 15% of Staff as It Transitions to Digital
Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce–between 85 to 90 people–as the bundled publisher
Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store
With plant-based foods booming and questions of sustainability a growing concern among consumers, brands are finding ways to personalize the experience of going vegan or
Audi Picks Ogilvy as Its New Creative Agency of Record
Ogilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told
Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas
As part of the partnership between Snap Inc. and Live Nation, Snapchat teamed up with Insomniac Events on four new lenses for fans at Electric
‘Gorgeous is my business’ … how blond billboard bombshell Angelyne became an LA icon
Mystery has shrouded Angelyne ever since her giant ads besieged LA. Now a new drama starring Emmy Rossum and Martin Freeman is telling her astonishing
‘Think you can do what you want with your body?’: vintage pro-choice ads – in pictures
Aiming to underscore the threat to abortion rights in the late 1990s, activists created a provocative campaign In the late 90s, there was a fear
New Commercial Arts caps good week with Nando’s
It’s been a pretty good week for New Commercial Arts – signing up Judi Dench for MoneySuperMarket and debuting for Alzheimer’s Society – and now
Dentsu imports Angela Tangas from Australia as new UK and Ireland boss
Dentsu International, which seems to be getting its multi-disciplinary act together under Wendy Clark, has raided its Australia and New Zealand operation for its new
Recommended Reading
100 Ideas That Changed Advertising
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
The Art of Advertising
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets.
Advertising Shits in Your Head
Advertising Shits in Your Head calls adverts what they are--a powerful means of control through manipulation--and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are resisting, equipped with stencils, printers, high-visibility vests, and utility tools. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups are taking on corporations and states at their own game: propaganda. This international edition includes an illustrated introduction from Josh MacPhee, case studies and interviews with Art in Ad Places, Public Ad Campaign, Resistance Is Female; Brandalism, and Special Patrol Group, plus photography from Luna Park and Jordan Seiler.
Join or Die: Digital Advertising in the Age of Automation
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Creative Advertising
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Adland: A Global History of Advertising
Adland: A Global History of Advertising Mark Tungate (Author) Description Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.
The Power of Advertising
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more.
