Under the recommendation’s tab, there is auto apply, under the “bidding” section here, there is a bunch of options
Example: “Bid more efficiently with Maximise conversions using a target CPA
Get more conversions at a lower or similar CPA with a fully automated bid strategy. Learn more“
There is one of these for all bidding strategies.
So what does this mean exactly, is it going to implement the strategy mentioned on a random campaign? Is it going to improve campaigns that already have this strategy assigned?
I spoke to two Google reps, they both concur they will never change your bidding strategy, and that these strategies, simply improve campaigns that already use these strategies. So essentially, not having these ticked, is limiting your account.
Colour me sceptical PPC gang