Adwords Second Edition
The second edition of the bestselling AdWords Second Edition series is now available. Don’t get lost within the vast digital haywire! With more than a thousand links for each search, your chances of your advertised products being discovered online are slimmer than a pin in a haystack. But there’s light at the end of the tunnel: you can still pinpoint your intended audience with much help from Winning Results With Google Adwords Second Edition. This new version of the world’s most popular PPC tool still incorporates all the great features from the first and improves on them. If you are still using the old AdWords software, read on to see what you can expect from the latest version.
Like the first Adwords Second Edition update, this one brings with it the whole bunch-o-bugs that were annoying Adwords Second Edition advertisers and users alike when they first launched the program. Some of these were the result of AdWords’ move to a premium level, which resulted in less-qualified clicks resulting in less revenue for Google. Other problems arose from the way Google Adwords Second Edition was implemented on certain sites with certain demographics. These new changes are meant to remedy these potential problems
One of the most requested features is the integration of site-targeted ads. Since this feature was introduced, Google has shown an improved ability to measure results based on keywords or phrases used by site visitors. For instance, Google Ads may only show on sites with certain demographics or where ads show up for a specific language. .
Through the new AdWords Second Edition program, Google has realized that it might lose some of its grip on certain demographics if this feature is not added. To remedy this issue, you will notice a new focus on more organic traffic from highly-site-targeted searches.
Another great thing with the new AdWords is the option to specify your ads. The old AdWords would allow you to select only specific kinds of advertising: text links, image ads, and search results. With the Second Edition, you can now specify the kinds of sites from which your ads can be shown. Sites like Wikipedia and Twitter are already included. Sites with content related to your niche can also be targeted. Google AdWords will not appear in these sites, but Google’s ads will.
In addition to targeting certain sites or demographics, AdWords now also offers targeted geographical placement of ads. You no longer have to worry about your ads showing up on the wrong spots. Google has calculated the rates at which searchers from a given area are searching for information regarding your niche. These figures are then used to calculate the ideal places for your ads. With this updated tracking system, AdWords will find more relevant placements for your ads.
Aside from targeting geographic areas or targeting keywords based on your own terms, you will also notice other improvements with the new AdWords. Google gives you the option to manage your ads in more ways. You can now determine the period of time that you would like your ads to run. You can also set up payment plans with Google.