Alternative Market Research Methods: Market Sensing
As an alternative market researcher, I get asked a lot about my opinion of the Alternative market and how I feel relative to the Mainstream. And while I don’t have all the answers, I will try to give you some thoughts on the subject. I always like to conduct an Alternative Market Survey (AM) and write up a report based on the data collected. This way, you can have a hotlist of companies that you would like to work with but might not be included in the top 10 companies in your niche.
Recently I ran across an interesting book titled “The Alternative Market: Creating, Sustaining, and Profitably Marketing Allieties” by Alison Lawson. The book was co-authored by two very well-known leaders in the alternative market, Jason Fladlien, and Roger Doherty.
I’m always on the lookout for books with excellent underlying material, and this book had just that. The book has chapters that focus on Alternative Marketing, its role in economic structure, marketing principles, government policies, business laws, and much more. The book even explains how Alternative Market Research Methods can be a profitable part-time business, and not only should it be, but it can be one of the most rewarding businesses you can start.
This book is exciting and detailed. The authors really did a great job covering all the important topics relating to alternative methods of conducting business. This book is highly recommended to anyone looking to start a business in the alternative market. The book also comes with a CD-ROM, which goes into further depth on topics such as government policy, legal issues, economics, public awareness, branding, and so much more. I believe this is a great book for anyone who wants to start a business in the alternative market, especially if you are considering conducting Alternative Market Research.
Alternative Market Research Methods: Market Sensing is a method of acquiring information from a niche market. The alternative market is broader than the traditional market but smaller in size. A smaller market usually has a much smaller response to marketing and advertising initiatives. For this reason, companies in the alternative sector are normally less expensive. As a result, it is easier and cheaper to use this type of method when compared to traditional marketing.
Customer Relationship Management: The main focus of this book is Customer Service. Customers are the lifeblood of any business. The authors describe four critical concepts: Customer-centric thinking, integrated marketing communications, social learning, and experiential learning. They then explain how each concept applies to CRM, including customer satisfaction, engagement, satisfaction, and conversion.
Alternative Market Research Methods: This book provides information on five marketing research methods: Behavioral, Content, Demography, Information, and Subjective Qualification Research. The focus of the book is to describe different approaches to studying marketing. The main topics are The influence of brands on consumer attitudes and buying decisions; brand names and their effect on consumers; the consumer journey from the point of purchase to buying decision-maker; the importance of consumer data and their importance for marketing research and customer relations; and the role of retail stores in customer shopping. It describes five marketing research methods include: Behavioral, Demography, Information, Subjective Qualification, and Content Research.
Alternative Market Research Methods: The last chapter of the book discusses four research methods that marketers often ignore. This chapter’s focus is Customer Reviews and the influence of LSI (Learning and Usage Effects). Customer reviews refer to customers’ reviews about the products or services they have bought. These reviews are important because they reflect the customer’s experience in using a particular product or service. Customer reviews are precious because they can be changed or altered to better reflect real consumers’ experiences, as opposed to the general conclusions reached by marketing managers or business analysts.