Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in streaming and audible content such as podcasts has pushed marketers to shift spending and boost …

The post Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale first appeared on More About Advertising.