Amplitude wasted no time trying to poach customers after Google announced plans to shut down Universal Analytics (UA) and force an upgrade to Google Analytics 4 (GA4) this summer. The product analytics company, which was founded in 2014, spun up an email campaign last month to woo ticked-off GA customers to its platform. “If you’reContinue reading »

The post Amplitude’s CEO: ‘The Product Itself Has Become The Distribution Channel’ appeared first on AdExchanger.