The National Football League is wrapping up the regular season and seeding its playoff matchups. Some teams have stunning records and some — like my beloved New York Jets — are awful. A look at the standings made me wonder how, even amongst an elite group like the few thousand best football players and coaches, there have to be winners and losers and a wide disparity between the best and worst. Do authors and books compete similarly?

In sports, there is a zero-sum game taking place. For one to win, one has to lose. The average winning percentage for a team is always 50%. Always. Has to be.

But with authors, can we have more than one winner simultaneously? Yes.

Look at any measurement tool. Opportunity awaits authors.

Total sales? Many books can theoretically sell lots of copies in a given year. For book X to sell 100,000 copies there is no conflict for book Z to sell as many or more. There is no set number of books that have to sell that many copies. There is no legal or technical limit as to how many authors can sell tons of copies of their books.

Bestsellers? There can be more bestsellers next year than this year. Why? Because there can be new bestseller lists next year that did not exist this year. Maybe some new publication or organization or site declares the launch of a new best-seller list. Or, an existing source for best-seller lists, such as Amazon, expands its genres or list tabulation ways as to give more books more chances to become a bestseller.

Social media followings? Anyone can grow their social media following. Multiple people can grow their followings simultaneously. No conflicts here. Nothing is mutually exclusive about it.

Instafluencers? There are so many popular personalities and experts available for hire that anyone with the funds can find one or more online personalities to endorse you.

Awards? There are lots of awards and categories that one can apply for — and each year, new awards can be created while existing awards might expand the number and type of authors they will acknowledge.

Advertising? There are endless ways to advertise a book, so you are not fighting for limited opportunities.

News media coverage? Sure, there is only one NYT or WSJ or USA Today —  but there are many influential media outlets to seek notoriety and validation from. There are new bloggers, podcasters, and media websites being minted every second.

Authors, you are so lucky. You can build your brand by calling upon any number of resources, and in all cases, anyone’s success does not preclude you from also succeeding. There is no finite limit to one’s book sale potential other than whatever is the literate population of those who read in the language you publish in.




Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at [email protected] He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a “best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.