Congratulations to this year’s finalists! See who made the short list.

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

Congratulations on this well-deserved recognition. Stay tuned for our winners announcement, coming in January 2022.

Read on to see who made this year’s finalists list.

Grand Prize: Campaign of the Year

  • Children’s Health: Children’s Health Instills Community Trust with COVID-19 Content Strategy
  • Degreed: Upskilling Strategy Audit
  • Kendra Scott: Wear It Like Mom Campaign
  • Meals on Wheels America: Meals on Wheels America COVID-19 Campaign
  • NAACP: We Are Done Dying
  • OneTrust: OneTrust Five-Year Anniversary Employee Engagement

Grand Prize: Content Marketing Strategy of the Year

  • Dotted Line: Lead Generation Campaign for TKA
  • Far Out Toys: GLO-UP GIRLS: Show Your GLO!
  • LDJ Productions: Keys Soulcare
  • Michigan Medicine: Michigan Medicine’s Michigan Health and Michigan Health Lab blog’s education efforts around COVID-19

Annual Report

  • Cofense: Cofense Annual Report
  • Community Care Plan: 2020 Annual Report
  • Mars Petcare: Annual Report
  • National Civil Right Museum: Year Book Impact Report
  • Sunrise Banks: Sunrise Banks 2020 Impact Report
  • Tier One PR: A Relentless Ally: Ally Financial’s 2020 CSR Report
  • Vital Strategies: Vital Strategies Annual Report 2020

B2B Campaign

  • ADP: ADP’s Coronavirus Employer Preparedness Toolkit
  • Dotted Line: Lead Generation Campaign for TKA

Brand Journalism/Online Newsroom

  • Federal Reserve Bank of Cleveland: The threat of eviction during COVID-19
  • NYISO: NYISO
  • Purdue Pharma: Purdue Pharma Corporate Storytelling
  • The Weather Channel: an IBM Company, State Farm: Safety and Preparedness

Branded Blog

  • CCC: CCC’s Velocity of Content Blog
  • Cisco (WeAreCisco): We Are Cisco Blog
  • DirectEmployers Association: OFCCP Week In Review
  • eMoney Advisor: The Heart of Advice Blog
  • NYISO: NYISO
  • Simply Business: Simply U
  • TCS Education System: Insight Digital
  • UC Davis Health: Cultivating Health

Branded Content Series or Publication (Print or Digital) – Consumer

  • Baker Public Relations: InfluenceHer
  • Explore Georgia: the Georgia Department of Economic Development, Explore Georgia From Home
  • Michigan Medicine: Michigan Medicine’s Michigan Health and Michigan Health Lab blog’s education efforts around COVID-19
  • TCS Education System: Voices magazine
  • The National Association of REALTORS®: The Way Home, A 3-Part Video and Editorial Series Co-produced by Vice and The National Association of REALTORS®
  • Travere Therapeutics: Rare Life: Stories of Real People

Branded Content Site

  • Attentive: Attentive Outlook
  • Explore Georgia: the Georgia Department of Economic Development, ExploreGeorgia.org | Georgia’s Official Travel Marketing Website’s
  • Revmade: The Well by Northwell Health, with Revmade
  • TCS Education System: Insight Digital
  • TCS Education System: UNBOUND
  • TCS Education System: Voices digital
  • UC Davis Health: Open Enrollment — Employee Testimonial Website

Branded Podcast

  • CCC: CCC’s Velocity of Content Podcast
  • Ferrovial: Sounds Like Infrastructure
  • NYISO: NYISO

Content Marketing for the Purpose of Brand Awareness

  • CooperVision: CooperVision: MiSight® 1 day contact lenses launch
  • Orthodontics Australia: It Takes a Certain Type of Person
  • Plenty of Fish: Dating Defined: 2021 Dating Trends by Plenty of Fish
  • Revmade: The Well by Northwell Health, with Revmade
  • Shryne Group Inc.: Increasing Brand Awareness through follower growth
  • UKG (Ultimate Kronos Group): Brand Creation: UKG (Ultimate Kronos Group)

Content Marketing for the Purpose of Customer Engagement

  • Explore Georgia: the Georgia Department of Economic Development, Explore Georgia Tourism Marketing
  • Landis Communications Inc.: Automated with Velodyne
  • TCS Education System: Different By Design

Content Marketing for the Purpose of Employee Engagement

  • Capital One: Capital One’s Tell Me Something Good
  • OneTrust: OneTrust Five-Year Anniversary Employee Engagement

Content Marketing for the Purpose of Lead Generation

  • Dotted Line: Lead Generation Campaign for TKA
  • Luxury Living Chicago Realty: Consistency as a Key Strategy for Inbound Content Marketing
  • McDermott Will & Emery: After the Curve: Forward-Looking COVID Communications

Covid-19 Campaign

  • ADP: ADP’s Coronavirus Employer Preparedness Toolkit
  • Cushman & Wakefield: Cushman & Wakefield COVID-19 Thought Leadership: Recovery Readiness and Future of Workplace
  • Franco: The Salvation Army of Metro Detroit’s 2020 Red Kettle Campaign
  • John Wayne Airport: Welcome Back Campaign
  • Marino: NYC Hospitality Alliance’s Covid-19 Campaign to Save the Restaurant Industry
  • Meals on Wheels America: Meals on Wheels America COVID-19 Campaign
  • Weill Cornell Medicine: Don’t Delay Campaign

Crisis Communications

  • Amendola Communications (for Vocera): Amendola Amplifies Vocera’s Voice During Pandemic
  • K11 Concepts Limited: Turning a COVID-19 Crisis into Opportunities
  • ShelterPoint Life: COVID-19 Communications

DEI Communications

  • ABC: Soul of a Nation
  • Amazon Studios: The Playbook
  • Atrium Health: Community Immunity For All
  • MGC: #ConverseCityForests
  • Newman’s Own Foundation: Newman’s Own Foundation Celebrates Black Food Culture for Black History Month

Education Campaign

  • TCS Education System: Guided by Purpose
  • The Andrew W. Mellon Foundation, Twenty Ten Twenty-Five
  • Travelers: Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign
  • Utah Valley University: Wolverine Stories

Email Newsletter

  • Lockheed Martin: Vector Star Email Newsletter
  • Pine Castle, Inc.: Pine Castle Newsletter
  • TCS Education System: TCS at Home

Employee Communications Initiatives

  • Capital Insurance Group: In With the New: CIG’s CEO Communications Strategy
  • eMoney Advisor, LLC: [email protected]
  • NYISO: NYISO
  • OneTrust: OneTrust Five-Year Anniversary Employee Engagement
  • Wray Ward: Wray Ward

Health and Wellness Campaign

  • Katz Institute for Women’s Health & Revmade: Katz Institute for Women’s Health Content Strategy with Revmade
  • SingleCare: Best of the Best Pharmacy Awards
  • TCS Education System: TCS at Home

Individual Blog Post

  • Amendola Communications: Why the most memorable — and powerful — PR is personal
  • TCS Education System: more: More: MORE
  • TCS Education System: Ordinary magic in extraordinary times
  • TCS Education System: The great un-equalizer
  • UC Davis Health: Eating takeout amid COVID-19: UC Davis expert explains food safety
  • Vital Strategies: Becoming Your True Identity: LGBTQI+ Advocacy in Peru Leads to Civil Registration Reform

Influencer Content Marketing

  • CooperVision: CooperVision: MiSight® 1 day contact lenses launch
  • Far Out Toys: GLO-UP GIRLS: Show Your GLO!
  • FrazierHeiby: St. Elizabeth Delivers
  • Keyper Company: Collins and Devan Key Invisalign Campaign
  • NVE Experience Agency: Tanqueray’s Sunshine in a Glass

Infographics

  • ShelterPoint Life: COVID-19 Communications

Interactive Content

  • Explore Georgia: the Georgia Department of Economic Development, Explore Georgia From Home
  • Miriam’s Kitchen: Communications
  • TCS Education System: More Than landing page

Interview or Profile

  • TCS Education System: From ally to accomplice
  • TCS Education System: In their own words

Media and Entertainment Campaign

  • ABC: Soul of a Nation
  • Amazon Studios: The Boys: Planet Vought

Microsite

  • ShelterPoint Life: COVID-19 Communications

Multiplatform/Omnichannel Content

  • CooperVision: CooperVision: MiSight® 1 day contact lenses launch
  • Wreaths Across America: Wreaths Across America Day 2020

Newsjacking or Trend-Related Content Marketing

  • Digital Third Coast: Buzzworthy Content: Vacations in the time of Covid-19
  • Ken Garff: We’re Hear for You
  • Morphisec: Beantown Media Ventures, 2nd Alarm: The Pandemic’s Cybersecurity Emergency
  • Plenty of Fish: The New “F-Word”: Fauci-ing

Product Launch

  • Far Out Toys: GLO-UP GIRLS: Show Your GLO!
  • Intel: How Wonderful Gets Done – Intel’s 3rd Gen Xeon Scalable Platform Launch
  • Medela: Reimagining a Legacy: Medela Launches Pump in Style® with MaxFlow™ Technology Breast Pump

Social Justice Campaign

  • NAACP: We Are Done Dying Campaign
  • TCS Education System: Doing the Work
  • Vital Strategies: Change. At Your Own Pace

Sustainability/ESG Communication

  • Annaly: Annaly’s ESG Success
  • MGC: #ConverseCityForests
  • OneTrust: OneTrust ESG

Thought Leadership Campaign

  • Attentive: Attentive Outlook
  • BackBay Communications: Fiduciary Trust Company: Guiding Clients Through the Pandemic
  • Cushman & Wakefield: Cushman & Wakefield COVID-19 Thought Leadership: Recovery Readiness and Future of Workplace
  • Katz Institute for Women’s Health & Revmade: Katz Institute for Women’s Health Content Strategy with Revmade
  • LeadCoverage: LeadCoverage Executive Visibility Program
  • Luxury Living Chicago Realty: Providing Clarity In Uncertain Times
  • NOW Pensions: The Underpensioned Report 2020

Use of Social Media

  • Cisco (WeAreCisco): WeAreCisco Instagram
  • Cisco (WeAreCisco): WeAreCisco TikTok
  • Cisco: Cisco Live
  • KQ Communications: 100 Black Men of Metropolitan Houston Social Media Campaign
  • Newman’s Own Foundation: Paul Newman Instagram Birthday Giveaway
  • Northeastern University: Social Media
  • Northeastern University: Social Media Team
  • OneTrust: OneTrust Five-Year Anniversary Employee Engagement
  • Outcast: Intuit Mint
  • TCS Education System: UNBOUND story sharing

User-Generated Content

  • Outcast: Intuit Mint
  • Penn Foster: Penn Foster User Generated Content Campaign

Video

  • NVE Experience Agency: Tanqueray’s Sunshine in a Glass
  • The Andrew W. Mellon Foundation: Twenty Ten Twenty-Five
  • The Hoffman Agency LLC: UF Health North 150th Anniversary

Video Series

  • Cooper University Health Care: Stories in Care
  • The Andrew W. Mellon Foundation: Twenty Ten Twenty-Five

Virtual/Augmented Reality Content

  • Racepoint Global: Seeing Farm Tech in Action through Virtual Reality with John Deere at CES 2021
  • Wray Ward: Wray Ward

White Paper/Special Report

  • eMoney Advisor, LLC: Power to the Plan: The (R)evolution of Financial Advice
  • Policygenius: Policygenius Health Insurance Literacy White Paper

Content Marketers of the Year

  • Ashley Sasnett: Equifax Inc
  • Chief Marketing and Communications Officer Aba Blankson: NAACP
  • Christopher Kenneally: CCC
  • Cisco (WeAreCisco): Social Media Marketer of the Year
  • Matt Wiley: SmartAsset
  • Samantha Gould: NOW Pensions

Teams of the Year

  • Atrium Health: Atrium Health Communications Team
  • Capgemini Americas: External Communications
  • NAACP: NAACP Communications & Marketing Team
  • Travel Nurse Across America (TNAA): TNAA Marketing Team

The post Announcing PR Daily’s Content Marketing Awards finalists appeared first on PR Daily.