We talk about risk like it’s a bad thing.

But all forward motion involves risk. You can’t find a risk-free way to accomplish much of anything.

Appropriate risk has two elements:

  1. The odds of it working out are commensurate with the benefits.
  2. The consequences of being wrong don’t eliminate your chance to try a different path next time.

We don’t try something simply because there’s no downside. Instead, we intelligently choose projects where the downside is understood and the work is worth doing.