Football club rapped in watchdog rulings along with BT, cider brand Kopparberg and online retailer THG

The UK’s advertising regulator has banned two promotions for “fan tokens” from Arsenal Football Club, saying they were misleading supporters over the risks of investing in cryptocurrencies.

The Advertising Standards Authority (ASA) said that the north London club was “taking advantage of consumers’ inexperience or credulity, trivialising investment in crypto assets, misleading consumers over the risk of investment and not making it clear the ‘token’ was a crypto asset”.

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