The Advertising Standards Authority and some of the biggest tech companies have announced the launch of a pilot scheme to look at extending the ASA’s role online. Called “Intermediary and Platform Principles,” the pilot will run for a year from June. It will look at bringing more accountability and transparency to companies like Amazon, Google, …

The post ASA works with Amazon, Google, Meta, TikTok and Twitter to pilot a new online transparency role first appeared on More About Advertising.