Six Effective B2B Data-Driven Marketing Sources
In her third book, “Data-Driven Marketing: Creating Customer Magic”, Theresa C. Kushner presents marketing sources for using results-driven decision making to improve business performance. One of the keys to using data to understand customer preferences and motivations for buying knows what their existing buying behaviour tells us about their buying motivations.
The B2B Data we get from the marketing efforts, such as the sales figures derived from a CRM program, can be used by executives to understand what kind of purchases the business should make. Executives could then use the CRM data to plan out a strategy to increase the business’s sales figures over time.
This book describes the B2B Data-driven marketing decision-making process and its implementation in business organizations. It shows how using data to understand customer behaviour can lead to more efficient planning and business plans.
Marketing is an empirical science, but many business owners have not been willing to adopt the scientific method of measurement that effectively measures what leads to increased sales and what kinds of products to offer. They prefer to rely on intuition or experience to guide them in their business decisions. The book reviews some of the methods marketers use to measure business performance.
Kashara focuses on six marketing sources B2B Data from which sales data can be gathered. Using four primary sources, she describes in great detail the relationships among data and marketing sources, identifying key relationships and identifying what can be learned from each relationship. Using four primary sources and related secondary B2B Data, she describes how to construct the perfect marketing source database.
Using secondary B2B Data to build the database provides more flexibility for finding relevant and quantifiable information on individual buyers. Kashara also illustrates how different sources of data can be used to construct effective marketing sources and identify business improvement opportunities.
A Review of the Book “B2B Data-Driven Marketing: Insights into The New Standard of Business” by Kashara B. Sharpe. (Business Basics: Pages 47-60) In terms of implementation, it is easy to store and retrieve information. Some data is retrieved by a program, while others are stored directly in memory. B2B Data are presented in charts, tables and graphs. Sales figures are usually displayed for each category. B2B Data is stored for months and years. Kashara describes how to format data reports for presentation and how to set up a data warehouse for a more efficient analysis of sales B2B Data.
Just as important as the data are the people who collect them. This includes sales and marketing staff, marketing managers, and business owners themselves. They need to understand that the collection of data is not only a good way to store it but to analyze it as well. This part of the book provides a clear description of how to gather data, why it is important to use different kinds of B2B Data, and why analysis is so important.
Six Effective B2B Data-Driven Marketing Sources for Entrepreneurs provides a valuable set of guidelines and tools to assist business owners in understanding the current marketing landscape and in developing strategies for promoting their businesses. Rather than being a one-size-fits-all solution, “Six Marketing Sources for Entrepreneurs” guides business owners through the process of creating a marketing plan specifically tailored to their specific needs.
Additionally, the book contains case studies that illustrate various situations. Because each scenario is uniquely problematic for different companies, “Six Marketing Sources for Entrepreneurs” can be a valuable reference for any business. In addition, the book provides detailed discussions of Six Marketing Sources and includes complete recommendations on how to best utilize these marketing sources to promote your company.