B2B Digital Marketing Strategy
In this B2B digital marketing strategy, Simon Hall launches a frontal attack on some of the biggest mistakes made by business owners. The main theme of his book is that traditional business wisdom tends to get in our way. It is more often than not that traditionalists call us “sellers”, and we are constantly told that our market comprises professionals who do things like this for a living. Many of the solutions provided by the big names in the marketing space, they claim, apply to every type of business. Not so, according to Hall.
What Hall does best is to illustrate how using technology in new ways can yield better results. He shows us howB2B Digital Marketing can be used as a means to an end to create a more successful company. The book then explains why many companies have failed to leverage B2B Digital Marketing and what changes can be made to make it work for you. This book is to read if you want to learn how to use new B2B Digital Marketing resources effectively.
I think many people will find this book interesting. It is written in an obvious and concise manner, easy to read and very useful. However, if you are looking for a technical book on digital marketing strategy, this isn’t going to be one of those great epics like “The Four Hour Workweek.” If you are looking for an intro to the subject and a refresher to help you understand the basics, this is a good book to read, but one that may not impact some of the more popular books you have had.
Affiliates are key to B2B Digital Marketing strategy, as clients will want to know who you are working for and what you can offer them. The authors rightly argue that if you want to attract affiliates, you need to demonstrate your expertise in the niche area in which you are working. The next step in the process is to design a website that will attract potential affiliates, and the book rightly highlights some of the key elements that should go into this process.
Business is the heart of any B2B Digital Marketing strategy, and this is particularly true when it comes to B2B digital marketing. The book rightly highlights the need to think about business relationships in an effective way. You can’t get customers to buy from you if you aren’t even friends with them first. You also have to keep abreast of what your customers need, as well as keeping abreast of their latest demands.
Technology is the lens through which clients and agencies will view the information and services they need to provide. The way you deliver this information to your customer is critical, and the model provides useful insights into what works and what doesn’t in this area. Content is more than just articles and blogs these days, and the book provides a useful way of thinking about the changing content market.
If you want to use this digital marketing strategy in your business, the authors provide a useful starting point. This book sets out to provide some practical advice and techniques that you can implement in your business. One chapter deals with using Facebook applications in B2B digital marketing, and the book really does cover the extent of the application. It talks about how you can use events, podcasts and other social media tools to spread your message and attract new customers. It’s clear from this text that the authors have put a lot of effort into the details, and they have created a valuable guide for B2B digital marketing.