B2C Marketing

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and

Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.

Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read

In our new report, Forrester establishes standards for which technical functions are core (required) and common (often included) to the primary categories of commerce tech.

Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations.

Apple announced on September 12 that its email clients for iOS 16 and macOS will support a broad industry effort to combat brand spoofing and

“Sometimes a personalized experience is nice, but when it is done too often, it loses the ‘special’ aspect. If the personalized experience involves a discount

Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle

French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells

Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products

Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.

Enterprise marketing suites are the foundation of the marketing technology stack. This is especially true during turbulent times as B2C marketers confront a range of

The company’s TikTok alternative simply isn’t winning, new Forrester data indicates.

The war in Ukraine, soaring inflation, and worries about energy supplies for the coming winter dominate European headlines — and point to an economic slowdown.

Ever since its inception, the manufacturing industry has always heavily relied on technology to stay relevant. These days, things are no different with every competitive

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

It takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday,

Gaming isn’t niche anymore; it’s mainstream. And that means it’s time to let go of the stereotypical gamer persona: a teenage boy playing in his

Despite the heat wave across the United States, summer is quickly coming to a close. In just a few weeks, kids around the globe will

Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Like trade show

Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences. A recent COMvergence report for new business

Every advertising channel now parades as “performance” to appear accountable to outcomes. As a result, the category of performance marketing – once wholly focused on