Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted
With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most
Modern technologies such as AI in B2B marketing are reshaping business reality. What was seen as science fiction a mere decade ago is slowly becoming
The past two years have tested the resolve of the industrial sector with disruptions we could never have imagined. It feels like the global pandemic
Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce
Vidéo du discours d’ouverture sur le thème de l’authenticité à la conférence Digital Marketing One To One de Biarritz
Instagram is becoming cheugy for Gen Z youth. Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can
Construction companies are always looking for new lead generation strategies and a lead magnet, a form of content marketing, is a proven tactic for generating
In a previous article we described regenerative marketing as marketing practices which nurture communities and build local prosperity over the long term. Now, we study
Is your site ready to welcome all customers this holiday season? Follow these best practices to apply inclusive language in your customer experience.
B2B lead scoring models are primarily based on two types of attributes — explicit and implicit. Each can play a key role in industrial marketing
Double 11, or Singles’ Day, the world’s largest online shopping festival that is bigger than Black Friday and Cyber Monday combined, has been consistently smashing
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a
Is Twitter good for B2B marketing? To start, Twitter has over 180 million active users. And among these people are some of the most authoritative
Values-based consumers — people who vote with their wallets to support brands that align with their values — are on the rise, a trend accelerated
Most marketers have questions about navigating social values: Is the growing chorus in favor of brand activism the signal or merely noise? How should brands
Yesterday, we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers who use social media at least weekly (the heaviest users
Is account based marketing a way out of how uncomfortable lead generation has become? Let’s face it: We all know when we are being marked
Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those
Facebook continues to battle gale force headwinds. The Facebook Papers still dominate the news cycle and during today’s Facebook Q3 2021 earnings call the company
Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising
SEO, or search engine optimization, is critical for any business that wishes to increase organic website traffic and drive B2B leads. The better visibility of
Speed, Options, And Transparency Should Guide Holiday-Season Planning Retailers, get ahead of the holiday-season chaos and prepare your order management processes. Guide your holiday logistics
This is a Vintage and Retro Birthday, Anniversary, Valentine's day, or any occasion gift for B2C Marketing lovers to doodle, sketch, put stickers, write memories, or take notes in.
This book identifies institutional mechanisms that can be used to promote consumer confidence in direct online sales with businesses (B2C e-commerce). It argues that enhancing the access to justice in a multidimensional sense can potentially offer an effective means of boosting consumer confidence. It introduces a conceptual framework for a multidimensional approach to access to justice in the context of consumer protection, describing the various reasonable criteria needed to satisfy consumer demands in B2C e-commerce. The framework, which reflects all essential aspects of consumers’ expectations when they engage in online transactions, provides a benchmark for the evaluation of various consumer protection mechanisms.
Get monthly share allocations in disruptive businesses.
