Why Your Industrial Business Might Need a Local Marketing Strategy
Local marketing is increasingly becoming a superb way to connect with customers in your local area while promoting your business. It helps small businesses attract
Local marketing is increasingly becoming a superb way to connect with customers in your local area while promoting your business. It helps small businesses attract
Whether you refer to digital transformation, customer experience transformation, or sustainable transformation, the most important success factor is often the same, whatever the industry. It
Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers
Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers
Organic traffic is one of the principal lead-generation approaches for many industries, which means that SEO for manufacturers should be of primary importance. However, most
Organic traffic is one of the principal lead-generation approaches for many industries, which means that SEO for manufacturers should be of primary importance. However, most
Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP
Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP
“Now is the time … when talent is the number one priority among our leaders.” — Benji Baer, CMO at commercial real estate company CBRE The business
“Now is the time … when talent is the number one priority among our leaders.” — Benji Baer, CMO at commercial real estate company CBRE The business
Brands fund misinformation and disinformation with their ad dollars, whether they know it or not. Top brands have served immeasurable impressions on sites containing misleading
Brands fund misinformation and disinformation with their ad dollars, whether they know it or not. Top brands have served immeasurable impressions on sites containing misleading
The Supreme Court’s leaked draft opinion on Roe v. Wade has intensified calls for brands to respond to the abortion debate. But your primary focus
B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer
B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer
The enterprise marketing software suite forms the foundation of the marketer’s modern marketing technology (martech) stack. Marketers depend on these solutions to accomplish everything from
The enterprise marketing software suite forms the foundation of the marketer’s modern marketing technology (martech) stack. Marketers depend on these solutions to accomplish everything from
The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly
The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly
The industrial buying journey has changed significantly in recent years, shaking up the buyer’s awareness stage, the consideration phase, and the decision-making process. The pandemic
There’s a NASCAR-style race happening in the world of media measurement: Which media measurement platform will be the first to secure the most partners, the
The Joe Rogan controversy that rocked Spotify this February now feels like a hiccup on the company’s ascension to top global streaming audio platform. As
What will actually happen to Twitter if Musk takes over is mere speculation at best. But we do know that users are polarized.
What will actually happen to Twitter if Musk takes over is mere speculation at best. But we do know that users are polarized.
This is a Vintage and Retro Birthday, Anniversary, Valentine's day, or any occasion gift for B2C Marketing lovers to doodle, sketch, put stickers, write memories, or take notes in.
This book identifies institutional mechanisms that can be used to promote consumer confidence in direct online sales with businesses (B2C e-commerce). It argues that enhancing the access to justice in a multidimensional sense can potentially offer an effective means of boosting consumer confidence. It introduces a conceptual framework for a multidimensional approach to access to justice in the context of consumer protection, describing the various reasonable criteria needed to satisfy consumer demands in B2C e-commerce. The framework, which reflects all essential aspects of consumers’ expectations when they engage in online transactions, provides a benchmark for the evaluation of various consumer protection mechanisms.
Get monthly share allocations in disruptive businesses.
