Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read
In our new report, Forrester establishes standards for which technical functions are core (required) and common (often included) to the primary categories of commerce tech.
Apple announced on September 12 that its email clients for iOS 16 and macOS will support a broad industry effort to combat brand spoofing and
“Sometimes a personalized experience is nice, but when it is done too often, it loses the ‘special’ aspect. If the personalized experience involves a discount
Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle
French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells
Enterprise marketing suites are the foundation of the marketing technology stack. This is especially true during turbulent times as B2C marketers confront a range of
The company’s TikTok alternative simply isn’t winning, new Forrester data indicates.
The war in Ukraine, soaring inflation, and worries about energy supplies for the coming winter dominate European headlines — and point to an economic slowdown.
Fresh off a yearlong beta test, DuckDuckGo moved its email protection service into an open beta. The service works across iOS and Android; browser extensions
Ever since its inception, the manufacturing industry has always heavily relied on technology to stay relevant. These days, things are no different with every competitive
Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.
It takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at
Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday,
Gaming isn’t niche anymore; it’s mainstream. And that means it’s time to let go of the stereotypical gamer persona: a teenage boy playing in his
Despite the heat wave across the United States, summer is quickly coming to a close. In just a few weeks, kids around the globe will
Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences. A recent COMvergence report for new business
This is a Vintage and Retro Birthday, Anniversary, Valentine's day, or any occasion gift for B2C Marketing lovers to doodle, sketch, put stickers, write memories, or take notes in.
This book identifies institutional mechanisms that can be used to promote consumer confidence in direct online sales with businesses (B2C e-commerce). It argues that enhancing the access to justice in a multidimensional sense can potentially offer an effective means of boosting consumer confidence. It introduces a conceptual framework for a multidimensional approach to access to justice in the context of consumer protection, describing the various reasonable criteria needed to satisfy consumer demands in B2C e-commerce. The framework, which reflects all essential aspects of consumers’ expectations when they engage in online transactions, provides a benchmark for the evaluation of various consumer protection mechanisms.