TikTok was once thought to be “a video production tool that allows users to make and share 15-second videos.” It was even arguable if you should use it for business because there was a risk it may be prohibited in the US. The site surpassed large networks such as Twitter, Pinterest, Linkedin, and even Snapchat with 800 million monthly active users less than 2 years ago. Nevertheless, TikTok stated in September 2021 that it had surpassed one billion monthly active users, implying a huge advertising opportunity, especially when compared to its competitor, Instagram, whose popularity continues to rise. As a result, we were introduced to Instagram Reels advertisements in June 2021. On your Instagram feed, Reels adverts display in the Reels tabs. We believed that this would be a perfect occasion to put these two competing platforms to the test. As a result, we wanted to assess how they did …