Coca-Cola unveiled its first worldwide campaign in five years, “Real Magic,” with a “One Coke Away From Each Other” spot from BETC London that shows players in a fictional global esports competition become connected to video game characters by drinking a Coke. The push features stars of esports’ Team Liquid, an interactive contest on Twitch, and a new “Hug” version of its logo, with Wieden+Kennedy London, Kenyon Weston and KnownUnknown as design partners.