Blink is the Middle-East’s newest full-fledged neo bank and the Kingdom’s first. Blink was born out of a simple belief: Money is meant to be easy; it’s intended to work for the people, and not the other way around, but somewhere along the way, banks started acting more like establishments that tie people and their money down. Blink aims to inspire a new and more liberated way of banking, one that helps people break free from the shackles of traditional banking and allows people to live with more, and the film is a celebration and reflection of just that.