So you’ve decided that it makes sense to start blogging as a way to boost your company’s online presence. Now what?

There are two routes one can take when it comes to finding bloggers in your industry. One, seek out blogs written and managed by the major social influencers and thought leaders in your industry. Two, find a freelancer, blog ghostwriter who can create content despite not being directly involved in your industry. In this article, we’ll look at each option and how to make each type of approach valuable for your company.