More World Cup, this time it’s London agency BMB raising money for food waste charity Fairshare (it’s against it) with another football anthem, this time focussing on England keeper Jordan Pickford, a player who fills even his supporters with trepidation at times. May remind you of that hardy Christmas perennial from Slade. FairShare is one …

The post BMB tries to align football and charity for FairShare first appeared on More About Advertising.