Advertise 365 Days Per Year with Custom Calendars for 2022
What’s new in 2022? Well, given the last couple of years, we think it’s safe to assume that 2022 will bring its own twists and turns for
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What’s new in 2022? Well, given the last couple of years, we think it’s safe to assume that 2022 will bring its own twists and turns for
Lanfranco & Cordova created the latest work for Dole’s “Malnutrition Labels” campaign, originally conceived by David Miami and Madrid, which spotlights food waste and hunger
Carl’s Jr. and Hardee’s teamed with Adult Swim to give customers who buy combo meals surprise figurines of the network’s cartoon characters and the restaurants’
Critical Mass has expanded its campaign for DIRECTV featuring Serena Williams as Wonder Woman by creating a four-part comic book titled “Serving Up Justice: Featuring
New IAB Tech Lab CEO Anthony Katsur is tackling what some call the “toughest [job] in ad tech” that requires representing the interests of the
HBO Max revealed the Nov. 18 debut of “The Sex Lives of College Girls” at the Television Critics Association tour, noting that it will release
The ASA will conduct a series of inquiries into environmental advertising claims and practices Airline ads that encourage taking too many flights and carmakers that
Food is the single largest component that takes up space in U.S. landfills. U.S. residents waste almost 40 million tons of food every year –
This one starts off rather tragically, with a single dad in a deep funk because his house, and by implication his life, is slowly falling
Are you gripped by Jessica Alba and Zac Efron’s adventures in Dubai for Dubai Tourism, courtesy of Mother? Here’s their latest adventure – a bit
The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy and I can guarantee the
The results are in. Oracle’s Moat Outcomes API, a product that attributes digital ad impressions to in-store product sales, announced its first DSP integration with
From Instacart to Uber, a wide variety of digital businesses are realizing that they can spin up advertising businesses. Their inspiration? Amazon’s “other” revenue category.
NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative currencies as it prepares to
Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve. On Wednesday, Opera launched Opera Ad
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Dan Fairclough, Sr. Director, Agency
announcement Lürzer’s Archive, the pioneering world-famous review of creativity, has a new owner. Creative Standards International, who also own the global crea Previous
The brand is using TikTok to cast a hand supermodel for an upcoming campaign.
The company has developed new tools for crypto-fans to link to their digital assets and pay creators in cryptocurrency.
Its first big push from Johannes Leonardo debuts after a Wall Street Journal report about Facebook’s findings that its photo-sharing app was harmful to self-esteem
Most of those sitting on the sidelines are well aware that the market is being affected by a shortage of microchips, according to new research.
Walmart says, “We’re focused on regeneration today so we can all live better tomorrow.”
Early in the Covid-19 lockdowns, questions of “returning to the office” typically revolved around proposed dates and mask protocols. But as the pandemic has continued
Nearly one-half of Snapchatters responding to a recent survey by Snap Inc. said they intend to observe Hispanic Heritage Month in some fashion. The company
What I want you to take away from this book is how amazing LinkedIn can be for any business owner and for any entrepreneur.Here are some key things to understand: LinkedIn is proven to be 277% more effective for lead generation than Facebook.On LinkedIn, you are allowed six times more connections than you are on Facebook. You get to have 30,000 connections on LinkedIn compared to only 5000 on Facebook.The main age demographic for someone on Facebook and Instagram is 18-29 years old, while LinkedIn users tend to be 30-55 years old.For me, the biggest advantage of LinkedIn is it allows you to search, connect, message and communicate with people globally-not just locally, which is the way most people are using Facebook.
Inbound Marketing Book is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries. If you are a professional provide advice service or software and you average transaction numbers in the thousands or tens of thousands of dollars the this book will show you how to generate a weekly flow of high quality, inbound new client inquiries.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought.
The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences. But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author. Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.
As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.
From the award-winning author of the Amazon best seller "SELL YOUR BOOK ON AMAZON" comes a book marketing primer ten years in the making. As the president and CEO of Outskirts Press, publishing and marketing coach Brent Sampson has seen first-hand what leads to successful self-published books and self-publishing writers. Companies like Outskirts Press make publishing a book easier than ever. But then what? It is the marketing, promotion, and publicity efforts that separate the runaway successes from the rest. Authors who self-publish may have a general sense of what marketing efforts to pursue, but rarely understand the specifics well enough to approach their book marketing efforts with an effective strategy.
MindMap Your Marketing Plan to find your goals, your readers, the benefits you offer and marketing options that work.Build Your Newsletter with readers who love your work using lead sources and giveaways you'll offer. If you only have one book or no book yet, we'll discuss alternatives to a free novel. Then once you have subscribers, let's discuss how to automate your communication to transform clicks to reviewing readers.Then finally, Blogging is necessary and can fit in your life. We will dig deeper into content than just 'set up a blog' information with our eyes on remaining visible so when readers find you, they discover your world of novels. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications.
A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more
