If you’re looking for holiday party ideas for your business, we’re here—with holly, jolly bells on—to help get you through the holiday season with an “office” (broadly defined) full of happy employees. Today’s company
Venables Bell + Partners created a humorous launch campaign for citrus brand Peelz that stars a fictional employee named John Birk, who has a degree
Girls Who Code teamed with Doja Cat to create an interactive “DojaCode” version of the music video for her new single, “Woman,” which enables viewers
Vice President Kamala Harris is promoting the community benefits of the recently passed infrastructure package and especially the $65 billion it sets aside for broadband
The Many created a 60-second “Freedom” spot for Mixwell that shows a farmer unloading bales of hay from his truck as he wonders where all
MullenLowe’s 30-second spot for E-Trade shows two young astronauts mesmerized by the sight of Earth from the moon while their older colleague grumbles, “Seen it.
Alphabet, Meta and Amazon have doubled their share of ad revenues in past 5 years, industry estimates
A new generation of ad pros is getting more vocal about what they’re willing (and not willing) to work on, and how to do their
UK ad revenues across all media are showing 35.7% growth for 2021, according to GroupM’s annual end-of-year forecast. The UK is growing more rapidly than
WPP is back on the acquisition trail, buying a majority stake in design firm Made Thought to form a new entity The New Standard, part
Two interesting creative reviews have closed: adam&eveDDB has won the global brief for baking brand Dr Oetker, pitching with Omnicom siblings DDB Dusseldorf and PR
It’s been an impressive year for the UK ad industry with a number of standout pieces of work. Ads of the year. For me, however,
The BBC, which is permanently under fire from the government (and half of Twitter), has responded to its critics with a subtly entertaining film that
By Ravi Patel, Director, Customer Transformation Product, PwC Your digital advertising supply chain is in a vast, impenetrably murky cloud of impressions and clicks. Fortunately,
The National Basketball Association is scoring higher tune-in for live games by optimizing its media planning using attention, including on connected TV. The league has
Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end
Legal Beef Byron Allen’s $10 billion discrimination suit against McDonald’s was dismissed by a federal judge on Tuesday, The Wall Street Journal reports. Allen owns
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by
adnews Industry visionary Sam Swisher has signed with Sugarhi as the company’s new Managing Director and partner. Previous
The Procter & Gamble Co. brand has had a Super Bowl spot four of the past five years.
Fresh Step, the kitty litter brand, suggests that you should “be more like your cat.”
The “Last Week Tonight” host dredges up branded games from Cheetos, 7-Up, Pepsi and even Chex.
Move over, Apple and Spotify. YouTube is the No. 1 way people listen to podcasts. Brands need to take advantage of the opportunities provided by
ReachTV CEO Lynnwood Bibbens discusses if the ad world made strides in shifting marketing dollars to Black-owned media channels.
What I want you to take away from this book is how amazing LinkedIn can be for any business owner and for any entrepreneur.Here are some key things to understand: LinkedIn is proven to be 277% more effective for lead generation than Facebook.On LinkedIn, you are allowed six times more connections than you are on Facebook. You get to have 30,000 connections on LinkedIn compared to only 5000 on Facebook.The main age demographic for someone on Facebook and Instagram is 18-29 years old, while LinkedIn users tend to be 30-55 years old.For me, the biggest advantage of LinkedIn is it allows you to search, connect, message and communicate with people globally-not just locally, which is the way most people are using Facebook.
Inbound Marketing Book is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries. If you are a professional provide advice service or software and you average transaction numbers in the thousands or tens of thousands of dollars the this book will show you how to generate a weekly flow of high quality, inbound new client inquiries.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought.
The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences. But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author. Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.
As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.
From the award-winning author of the Amazon best seller "SELL YOUR BOOK ON AMAZON" comes a book marketing primer ten years in the making. As the president and CEO of Outskirts Press, publishing and marketing coach Brent Sampson has seen first-hand what leads to successful self-published books and self-publishing writers. Companies like Outskirts Press make publishing a book easier than ever. But then what? It is the marketing, promotion, and publicity efforts that separate the runaway successes from the rest. Authors who self-publish may have a general sense of what marketing efforts to pursue, but rarely understand the specifics well enough to approach their book marketing efforts with an effective strategy.
MindMap Your Marketing Plan to find your goals, your readers, the benefits you offer and marketing options that work.Build Your Newsletter with readers who love your work using lead sources and giveaways you'll offer. If you only have one book or no book yet, we'll discuss alternatives to a free novel. Then once you have subscribers, let's discuss how to automate your communication to transform clicks to reviewing readers.Then finally, Blogging is necessary and can fit in your life. We will dig deeper into content than just 'set up a blog' information with our eyes on remaining visible so when readers find you, they discover your world of novels. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications.
A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more
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