Book Review: Local Small Business Marketing: Best Ways to Promote a Local Business
In Local Small Business Marketing: Best Ways to Promote a Local Business by Alex Genadinik, the self-help guide to building a successful local small business was released. The book is basically about seven steps that a local business owner can follow in order to get the most customers and build the most loyal customer base. The book also provides information about effective advertising and promotional methods that have been proven to work when it comes to increasing sales and profits of a local small business. This book review will take a look at some of the information that is provided in the book.
One of the best ways to promote a local small business is through the use of the internet. This is where a business can find customers all over the world and where they can promote their products in order to increase their customer base. A small business can get their hands on global recognition through this type of marketing. The book provides information on how to create an effective website that can be used for business promotion.
Another useful aspect of the book is the section on community building. The book provides tips on how to make your community a better place through various activities. These activities include hosting a garden party, holding a festival, building art studios or even doing some home improvements. All these activities make people happy and help build their sense of community. The book also gives an overview of what a community business plan should include.
“Books for Life: How to Network Like a Local Small Business Owner” by Alex Genadinik is a quick read with some solid advice and practical suggestions on how to promote your business locally. The book is not exactly a do-it-yourself guide, but if you have some local small business contacts you’ve already established, you will probably find the advice in this quick guide useful. The book is simple to read with a lot of color pictures that show several business people at the same time. It’s a great way to spend an afternoon and really get to know those you interact with locally.
The book is divided into chapters focusing on each of four categories: people, purpose, resources and results. Each chapter focuses on a different aspect of marketing a local business. There is a short overview at the beginning of the book and then a detailed discussion of the topic for each chapter. I really liked that Alex did not spend a lot of time offering “tips” or “hints”.
I think readers will find the following chapters helpful. The first chapter focuses on the local, small business owner and the importance of building a network. The second chapter focuses on the resources available to the local business owner. And finally, the last chapter looks at the marketing aspects and focuses on whether these are the best ways to market a local small business.
Although there are only four chapters, I believe the entire volume could be considered an excellent primer on marketing a local small business. The book will motivate you to take action, make decisions and implement them. In addition, it will give you a clear path toward accomplishing your goals. I personally feel the information is well presented, easy to understand and valuable. So I would recommend it highly to any reader who wants to get the most out of their own marketing efforts. Indeed, I hope this review helps you.
The book is simple to read with a lot of color pictures that show several business people at the same time. It’s a great way to spend an afternoon and really get to know those you interact with locally.