Hello, I want to introduce myself, My name is Musa and I am an author and entrepreneur. Recently I finished writing a book “The art of brand storytelling, how to connect emotionally with your customer”, where I talked about how to build advertisements based on an emotional storytelling approach so it can stick with people. In the book, I discussed many case studies of successful brands and how they use the storytelling approach to create ads that went viral and sparked communication in social media channels. I am glad to be one of this community and I will do my best to be an active member respond to your questions.

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