Burns & Smiles Print Ad - The monster isn’t always the one we think.
Burns & Smiles Print Ad - The monster isn’t always the one we think.
Burns & Smiles Print Ad - The monster isn’t always the one we think.

For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a “freak” that is being overwhelmed by all those eyes. And yet…

The monster isn’t always the one we think.

What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation ?

Through a poster campaign deployed throughout France in mid-April and also relayed on social networks, the Burns & Smiles association and TBWAParis want to denounce, or at least make people think about, the look that burn victims must face as soon as they are in society.