Ever since the COVID-19 pandemic affected everyone globally, Instagram has been extremely focused on providing people with features and tools that they can use to support small businesses to get more Instagram followers. In mid-April, for instance, it launched the food delivery & gift card stickers. In addition, Facebook, the company that owns Instagram also launched the small business grants program in an effort to help small businesses keep running amid the pandemic. It is a well-received offer, as recently more people have been adopting insanely creative ways to get more followers.
While everyone thought that the pandemic will only last a few months, they were proved wrong. And now, we will be celebrating the holidays locked down.
Due to the global COVID-19 pandemic, the holiday season will no doubt look different this year from how people have gathered with their family and friends in the years that passed. The social media platform Instagram followers are well aware of this fact. For this reason, it has thought of a way to show its users the spirit of giving despite the lockdown restrictions and fear of the deadly COVID-19 virus. Beginning in late November until December 1, Giving Tuesday, Instagram will feature a shared Giving Tuesday story at the front of the platform’s Stories bar. This aims to encourage people to support businesses directly on Instagram. In addition, the said move will make it easier to donate directly to a non-profit beneficiary within Feed.
Instagram is Highlighting the Acts of Generosity that People Show on the Platform
The Facebook-owned social media platform wants to amplify the acts of good in its app. Accounts that you follow who use the Donation or “I Donated” sticker on Stories will be added to a shared story at the front of your Stories bar for a limited time.
In addition to that, Instagram is also highlighting several creators who are helping in making a difference in their community, as well as those who are sharing tips about how one can give back. These acts of giving are not limited to donating something in kind. Rather, it could be volunteering, or making a kind gesture towards someone who is in need.
Below are the other ways that the social media platform is doing in order to show the spirit of giving:
1. A New Way to Support Non-Profits
According to Instagram, it will soon start testing a more permanent method for individuals to create and share fundraisers for non-profits within the posts on their Feed.
One of the social media platform’s efforts in supporting non-profit organizations is by providing them a Donate button. This button, along with the Instagram Donation sticker, helps non-profits in putting out calls to action in order to collect donations from social media users. In addition, Instagram users can also share the cause for their favorite charity.
However, it is important to note that there are a number of requirements that non-profits should follow before they could use the aforementioned feature. For instance, their Facebook account must be verified as a non-profit organization.
On the other hand, Instagram users who choose to use the Donate button to support a non-profit organization do not have to follow any requirements.
2. Supporting Small Businesses
In addition, to supporting non-profits, there are also several ways that you can do to show your love to your favorite small businesses on Instagram. For instance, you can encourage your followers to support small businesses by using the “Support Small Business” sticker.
With the new Support Small Business sticker, Instagram users can mention the small businesses that they love directly in that sticker. This will provide their followers with a preview of that business’s Instagram account. When people use the said sticker, their story will be added to a collaborative Instagram story. This way, their followers can see it as well as the other small businesses that people follow and support.
How To Use Instagram Support Small Business Sticker
To use Instagram’s Support Small Business Sticker, the first thing you should do is to open your camera and snap a photo as you would normally do. Once you have a photo to share, open the stickers tray, and look for the Support Small Business sticker.
The next step is to type the name of the small business that you want to support. If you want to change the style of your sticker, you can do so by tapping on it.
Now. all you have to do is hit publish and your story will be added to a collaborative Instagram story. There, your followers will be able to see it along with other small businesses that people featured and supported. When a follower views your Story and taps on the sticker, they will see a small pop-up where the details of the business that you tagged are written.
How to use the Instagram Buy Black Sticker
You can also use the “Buy Black” sticker on your Stories in order to highlight small businesses to your followers. In addition, the shop account showcases the people who are behind your favorite businesses. It also allows you to shop directly from the Instagram app to show support.
With Black History Month coming to a close, Instagram is promoting the #BuyBlack movement with a new sticker. The Buy Black sticker can be used on products or services from black-owned businesses, and will help to support and promote these businesses. Here’s how you can use the Instagram Buy Black sticker:
1. When posting about a product or service from a black-owned business, add the Buy Black sticker to your photo.
2. Search for the Buy Black hashtag to find posts about black-owned businesses, and like and comment on these posts to show your support.
3. Follow black-owned businesses on Instagram and share their posts with your friends and followers.
4. Shop at black-owned businesses offline and online.
The Buy Black sticker is a great way to support black-owned businesses, and by using it you can help to promote these businesses and the #BuyBlack movement.
How Will You Use Instagram Stickers to Give Back to Your Community?
What better way to start off the New Year than by giving back to your community? And what better way to do that than by using Instagram stickers? That’s right – you can use those fun little stickers to help make a difference in your community. Here’s how:
1. Choose a charity or cause that is important to you.
2. Take a photo of yourself doing something to support that charity or cause.
3. Post the photo on Instagram and use hashtags and/or mention the charity or cause in your caption.
4. Add an Instagram sticker to show your support. Examples of relevant stickers include #GivingTuesday, # donation, #charity, and others we haven’t mentioned outside of #buyblack.
5. Repeat Step 4s for as many charities or causes as you want(or can).
Instagram stickers are a great way to show your support for important causes, and using them is a simple way to make a difference in your community.
The Final Takeaway: Give Back Already!
There is no doubt that Instagram is exerting efforts in valuing its users. Now that the holiday will not be celebrated the same way as people did back then, the social media platform found a way to make users feel the spirit of the holiday through giving.
In addition, there are a lot of creators who heed Instagram’s call of making others feel the season of giving. For instance, @theconsciouskid is using its platform in order to promote racial equity in terms of education. @ohhappydani is raising money so it could create allyship artwork for educators across the United States. On the other hand, small businesses, such as @expeditionsubsahara is selling authentic African goods by African artists. The profits earned through this effort will be used to fund a girl’s STEAM school in Senegal.
With all the efforts that the social media platform witnessed, Instagram said that it is exciting to see the entire Instagram community extend these efforts through Giving Tuesday.
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