Mailchimp created a “More than a Small Business” campaign, directed by Eric Wareheim, which features a series of spots focusing on quirky, fictional small businesses that reflect the brand’s customers who are “carrying on family traditions, inspiring new trends, disrupting markets and so much more,” says Mailchimp’s Jeremy Jones. The push also includes out-of-home and […]
Wonderful Pistachios is touting three new flavors in its “No Shells” line with three sponsored Twitch livestreams hosted by influencer Brennon “GoldGlove” O’Neill that will give viewers the chance to redeem exclusive offers. The campaign highlights the snack’s suitability for gamers and is also running across Snapchat, YouTube and TikTok.
Yard NYC created a “For the Ride of Life” campaign for Wrangler, which features an anthem 30-second spot showing diverse people dressed in the brand’s clothing skating, gaming, riding horses or just enjoying each other’s company. “It’s all good, because it’s all one big, glorious ride,” says country singer Orville Peck in the ad’s voice-over.
Highdive’s latest campaign for The General features a 30-second spot showing singer Montell Jordan annoying brand ambassador Shaquille O’Neal by demonstrating how to do everything around the home, emphasizing each small triumph by singing “This Is How We Do It.” The push includes three other spots starring O’Neal, including one where “Let’s get ready to […]
TikTok has introduced new mental health and well-being resources for users, including expanded guides on suicide and eating disorders and additional search interventions for triggering words. The resources were developed with mental health organizations, which will produce well-being content for the app.
Influence. Who has it, and how do they use it to help sell products and services? Some brands insist on dipping into the Instagram pool for talent. Others, like Lexus, find their edge in emerging artists, and then seek to re-express this raw aesthetic in pop cultural terms that attach to the brand. In its […]
Sheryl Marjoram, one of London’s top CEOs, is leaving McCann to return to her native Australia, where she will take up a senior role in the DDB network, based in Sydney. At DDB, she will work alongside CCO Stephen de Wolf, a fellow Australian who also recently quit London (BBH) to return to his homeland. […]
First it was drums on an epic scale, and now its balloons – Ladbrokes’ creative work by Neverland sets it apart from the rest of the sector. This city-wide game of keepy-uppy was shot by Sam Brown, who was nominated for an Emmy for his “Jump” ad for Apple Airpods pro. Dominic Grounsell, MD for […]
Apple is relying on the improved camera on the iPhone 13 to persuade us all to update our devices, and has brought in Kathryn Bigelow, the first woman to win a best director Oscar, to demonstrate its capabilities with a romp through lots of different film genres. Very different in style and message, but similar […]
Another week another “merger” for Sir Martin Sorrell’s go-go S4 Capital and its main brand Media.Monks. This time it’s the tech company he promised when he announced S4’s half-year results on Monday. The mergee (do they exist? You get the drift) is Zemoga, described as a “digital transformation services firm specialising in providing product design, […]