‘Gorgeous is my business’ … how blond billboard bombshell Angelyne became an LA icon
Mystery has shrouded Angelyne ever since her giant ads besieged LA. Now a new drama starring Emmy Rossum and Martin Freeman is telling her astonishing story – and she’s furious about it. We track down the pink-Corvette-driving star In 1984, a billboard featuring a pouting, pneumatic blond woman appeared on Sunset Boulevard, the most feted […]
‘Think you can do what you want with your body?’: vintage pro-choice ads – in pictures
Aiming to underscore the threat to abortion rights in the late 1990s, activists created a provocative campaign In the late 90s, there was a fear that a new generation who had never known a pre-Roe world was unaware of the threat that abortion might once again become illegal in the US. A group of pro-choice […]
New Commercial Arts caps good week with Nando’s
It’s been a pretty good week for New Commercial Arts – signing up Judi Dench for MoneySuperMarket and debuting for Alzheimer’s Society – and now it’s won chicken chain Nando’s. Nando’s has flitted around various ad agencies for not very long in recent years, sticking with PR agency Pretty Green for its marketing help for […]
Dentsu imports Angela Tangas from Australia as new UK and Ireland boss
Dentsu International, which seems to be getting its multi-disciplinary act together under Wendy Clark, has raided its Australia and New Zealand operation for its new UK and Ireland CEO. CEO Angela Tangas, will start as UK boss in September. Dentsu’s last such CEO was Euan Jarvie who left in 2021. Tangas is a fan of […]
The Big Story: Attribution Evolves, Media Networks Explode
Digital media has always had great attribution – great last-click attribution, that is. Despite lots of time, effort and money spent convincing marketers to embrace multitouch attribution (MTA), the tactic was doomed. Its Achilles’ heel was an overreliance on user-level tracking, and that was true even before cookies went away. Walled gardens made it more… […]
Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?
Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder… […]
Why This Server Company Launched Its First Ad Product – And Why It Won’t Be The Last
Edgemesh Server, a commerce-based site and server operator, launched its first solution targeted at the ad industry this month to help commerce companies identify and root out bots and automated traffic that trigger valueless ad clicks. Edgemesh is one of several new cloud and mar tech solutions that see programmatic advertising and commerce as a… […]
Content, Commercials And Commerce: The Future Of Ads On Netflix
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Chris Keune, Kargo VP of data science and product. Netflix has suffered from flat subscriber growth in recent quarters, tanking the stock price and internal morale. Now, without a diversified revenue model, the company has… […]
The Powers Of Creation, When It Comes To Creative; Facebook’s A Whale … A Beached Whale
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Vibe Wars TikTok has launched an ad product called Branded Mission, which identifies potential influencers and puts paid media behind content even if it isn’t part of a campaign. “Turn top-performing videos into ads,” is how TikTok puts it in a release.… […]
Front unveils ‘Human Touch,’ a new brand campaign to inspire businesses to bring more humanity to customer relationships
digital Office & services The ‘Human Touch’ integrated brand campaign illustrates how customers perceive businesses that fail to prioritize strong relationships. Previous
