For Connections That Last: Learn the Power of the Personal Touch in Business

When customers choose small businesses over big corporations, they’re doing it for one thing: the personal touch. Small businesses are easily poised to give a more personal customer experience than bigger businesses, but how do they do it? Whether your business is big or small, it doesn’t take much to make your branding personal. Give […]

MSQ’s twentysix signs HSBC exec Adam Powers to lead experience design

MSQ’s digital agency twentysix has hired HSBC global head of experience design and former BBC, BBH and DDB Tribal exec Adam Powers as chief experience officer. Twentysix is marcom group MSQ’s digital experience and performance agency. As well as HSBC Powers has worked on Google, IKEA, British Airways and Volkswagen. Powers (above) says: “I’m delighted […]

Cate Murden: mental health – is your company a safe place?

The ‘5 Second Rule’, created by Mel Robbins, has become infamous as a super simple hack to help anyone struggling with self-doubt, mental health issues or anxiety to push themselves to act. It has helped millions improve their mental wellbeing and motivation across the globe. It’s a simple solution to an important problem. As we […]

Bluemarlin’s Andrew Eyles: how will brands survive the cost of living hunt for value?

Even before the latest hikes in inflation and the cost-of-living crisis, consumers had been growing more cynical about brands, the corporations that own them, and whether they are really worth any additional outlay. The recent economic downturn has exacerbated the problem. How will they survive? According to insight and strategy consultant BritainThinks, 38% of shoppers […]

Google’s Privacy Sandbox Is Open For Testing – So, Why Are So Few Testing It?

Everyone in our industry has been on the edge of their seat since Google first began developing the Privacy Sandbox more than three years ago. But things have been moving slowly, writes Lukasz Wlodarczyk, VP of programmatic ecosystem growth and innovation at RTB House. The cookieless future is virtually here, and the time to experiment […]

SaaS Is Great – But It Ain’t For Everyone

An interview withTolman GeffsManaging DirectorTolman Geffs, managing director of BrightTower, will be speaking at Programmatic I/O, taking place in New York City from October 17-18. Click here to register. Major acquirers love software-as-a-service (SaaS) companies. Recurring, predictable revenue makes their ears prick up. “SaaS companies typically work on annual contracts with high renewal rates, which… […]

VideoAmp Adds In-Program Analysis To Its Measurement Toolkit

VideoAmp released a tool that allows publishers and advertisers to compare audience viewership second by second throughout the duration of a program. The purpose is to help buyers target their ads more effectively. Advertisers have been demanding discrete program insights for targeting and measurement planning, Jonathan Bohm, VP of product at VideoAmp, tells AdExchanger. The […]

Is Nielsen ONE Running TARdy?; Live Free Or … Pay A Little More Here And There

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Late To The Party  Nielsen is gearing up to launch its cross-channel measurement platform, Nielsen ONE, in December. On Tuesday, the TV ratings giant added YouTube and YouTube TV campaigns to its “always on” Digital Ad Ratings (DAR) tool.   Wait … didn’t this already… […]