SKAN 4 Overview: Everything Advertisers Need To Know

Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Madding,… Continue reading » The post SKAN 4 Overview: Everything Advertisers Need To Know appeared first on AdExchanger.

Thanksgiving Shopping Numbers Were Huge – But Did Retailers Benefit?

The Thanksgiving to Cyber Monday online shopping bonanza was in full effect this year. But it’s hard to make judgements about whether this season is helping buoy retailers and brands… Continue reading » The post Thanksgiving Shopping Numbers Were Huge – But Did Retailers Benefit? appeared first on AdExchanger.

CMOs Aren’t Convinced Their Agency KPIs Stack Up

In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval, it would be all too easy to let agency performance evaluations slide. However, according to the World Federation of Advertisers (WFA), the practice is holding steady. Research from the global organization conducted in partnership with…

Twitter Officially Introduces Twitter 2.0

Twitter issued its first official communication since Elon Musk’s takeover of the company in late October that didn’t come from the Twitter account of “Chief Twit.” When Musk issued his ultimatum to employees Nov. 15, forcing them to choose between committing to “long hours at high intensity” or leaving the company, he referred to Twitter…

Reddit Adding Images to Comments in Subreddits

Images are coming to comments on Reddit, but not all over Reddit. The platform said in a blog post Wednesday that subreddits that are safe for work can activate the feature through their moderation tools, adding that more than 1,500 subreddits have done so, thus far. An image icon will appear in the bottom panel…